Trends Articles

Tweetbeat Launches for Following Events Without Hashtags

Kosmix announced Tweetbeat today. A representative for the company tells WebProNews this product will "change the way that we observe and participate in live events forever." A bit dramatic perhaps, but it did just go live and provides tweets about major events, in real-time. 

It’s dubbed as a way to keep up with live sports, headline news, TV shows, conferences, etc. The company tell us it is significant because:

-  It bubbles up the most important/talked about events happening on Twitter

Twitter Launches Local Trends for Everyone
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For a week or so, some Twitter users have been seeing a new feature called Local Trends. This feature shows users things that are being heavily talked about at the city and state levels. Twitter has now announced that the feature is live for all users.

More Media/Ad Trend Predictions for 2010
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In a recent article, we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads.

Google Shares Search Predictions
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This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing.

Nielsen Shares Predictions for Advertising Trends in 2010

It’s the time of year when not only does everybody reflect upon trends and happenings from the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are:

Google Hot Trends Come to Results Pages
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Google has released an extension of its Hot Trends feature, which brings some of its components to the results page when a user searches for one of the "hot trends." Now when a user’s query matches one of the top 100 trends (or fastest-rising search terms), Google will show them a graph and further information about how popular the query is.

Searchers Ready for Football, Sunny, and Office

In a way, today is a big day for Hulu. The popular video site will soon likely attract a huge number of views based on two shows that return to television this evening – NBC’s The Office and FX’s It’s Always Sunny in Philadelphia. These two have been huge hits for Hulu in the past, and that will likely continue as the two programs begin pushing out new episodes.

Wikirank Shows What People Are Reading About

Search trends are fun, and give you an idea of what the mass population is into during a specific slice of time without always giving much of an explanation for why; the intent of their search could be merely informational or it could be commercial or for some other reason.
Wikirank Logo

Fitness More Interesting Than Diets To Searchers
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Are people waking up to the idea that exercise is the best way to lose weight? Maybe. Traditionally, Internet searches for burning off those holiday pounds spike the first week of the year. But this year, according to Hitwise, there’s been an increase in gym interest and a decline in search queries involving the keyword “diet.”

Looking at Online Video Trends

As you are no doubt aware, online video has experienced a tremendous year in 2008 in terms of growth and usage. I have personally documented a fair amount of the happenings in the industry over the year myself.

Online Consumers Spending About The Same This Year
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Yes, online visits to retail sites have been up. Yes, retailers are seeing increases in transactions and visitors. What they’re not seeing, though, is more money spent per transaction, which could make things roughly square with last year.

Though there were 2 million more shoppers whipping about online on Cyber Monday, a 22 percent increase over last year and a full 34 percent of the shopping population did their shopping online, Cyber Monday revenue went up a paltry one percent.

Looking At More Trends in Google Reader

Google Reader has added some new data to the Trends department. For those who do not use Google Reader, or pay little attention to the Trends feature, it simply lays your reading habits out graphically so you can see when you are reading feeds the most, what you are reading the most, what you are reading the least, and so on.

Money Spending Down, News Interest Up
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Visits to places where one can spend money are down or flat compared to this time last year, according to Hitwise. News, however, is hot.

Phelps Feeling the Love All Over the Net
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Multiple Olympic gold medal winner Michael Phelps is one popular guy.

Times of the Internet points out that (like many others these days) Phelps prefers Facebook to MySpace.

Google Exports Data Feature To Trends
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Users of Google Trends gained the option to download the comparisons they make through the service to a spreadsheet for further review.

Searching For The American Idol
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If Internet buzz is any indication of the future—and it’s not, mind you, unless Ron Paul really will get the Republican nomination—David Cook is your next American Idol. According to search metrics and questionable phone measurements, Cook edged out David Archuleta by the slimmest margin in Idol history.

Home Searches Drop, As Do Prices For Houses
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The persistence of housing woes may be seen in the activities of searchers, who perform fewer and fewer queries about home buying.

Trends Available In Google Checkout

Google has created a version of its Trends search comparison tool that allows people to look at Google Checkout and what people buy with it.

Search Marketing Trends to Watch for in 2008

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008.

The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Compete: Republican Candidates Run For Visitors
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When it comes to who’s paying attention to perceived frontrunners Rudy Giuliani, Fred Thompson, and Mitt Romney among the Republican candidates, the trio receives virtually equal visits to their websites. You’ll never guess who trumps them, and a fourth candidate, easily.

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