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Trends Articles

Looking at Online Video Trends

As you are no doubt aware, online video has experienced a tremendous year in 2008 in terms of growth and usage. I have personally documented a fair amount of the happenings in the industry over the year myself.

Online Consumers Spending About The Same This Year
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Yes, online visits to retail sites have been up. Yes, retailers are seeing increases in transactions and visitors. What they’re not seeing, though, is more money spent per transaction, which could make things roughly square with last year.

Though there were 2 million more shoppers whipping about online on Cyber Monday, a 22 percent increase over last year and a full 34 percent of the shopping population did their shopping online, Cyber Monday revenue went up a paltry one percent.

Looking At More Trends in Google Reader

Google Reader has added some new data to the Trends department. For those who do not use Google Reader, or pay little attention to the Trends feature, it simply lays your reading habits out graphically so you can see when you are reading feeds the most, what you are reading the most, what you are reading the least, and so on.

Money Spending Down, News Interest Up
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Visits to places where one can spend money are down or flat compared to this time last year, according to Hitwise. News, however, is hot.

Phelps Feeling the Love All Over the Net
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Multiple Olympic gold medal winner Michael Phelps is one popular guy.

Times of the Internet points out that (like many others these days) Phelps prefers Facebook to MySpace.

Google Exports Data Feature To Trends
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Users of Google Trends gained the option to download the comparisons they make through the service to a spreadsheet for further review.

Searching For The American Idol
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If Internet buzz is any indication of the future—and it’s not, mind you, unless Ron Paul really will get the Republican nomination—David Cook is your next American Idol. According to search metrics and questionable phone measurements, Cook edged out David Archuleta by the slimmest margin in Idol history.

Home Searches Drop, As Do Prices For Houses
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The persistence of housing woes may be seen in the activities of searchers, who perform fewer and fewer queries about home buying.

Trends Available In Google Checkout

Google has created a version of its Trends search comparison tool that allows people to look at Google Checkout and what people buy with it.

Search Marketing Trends to Watch for in 2008

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008.

The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Compete: Republican Candidates Run For Visitors
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When it comes to who’s paying attention to perceived frontrunners Rudy Giuliani, Fred Thompson, and Mitt Romney among the Republican candidates, the trio receives virtually equal visits to their websites. You’ll never guess who trumps them, and a fourth candidate, easily.

Google Trends Identifies Clinton As Top Democrat
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We’re more than ready to admit that analyzing Google Trends isn’t the best way to predict the future.  However, according to recent data, it looks like Hillary Clinton could be well on her way to becoming the Democratic nominee.

Google Trends Gets New Look & API
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Google Trends program will get a new look with a new application interface program.

Midwest Clipper Sends Students Googling

Every morning I like to visit at Google’s Hot Trends page to see what’s on the minds of searchers out there. Usually it’s reflective of the morning news, but this morning it read like a school closings report.

Mayer Gives Early Look at Search Trends

According to Google Press Center  "Marissa Mayer, Vice President of Search Products & User Experience at Google, will host an interactive webcast to give reporters an early look at the fastest-rising searches conducted on Google.com in 2007."

Rising In Google: iPhone, Webkinz, And TMZ

Apple’s hot gadget, the toy world’s must-have plush pets, and arguably AOL’s hottest web property represented the top three fastest-rising search terms at Google.

Yahoo Search Looks For 2007 Trends

The typical celebrity crises that grab lots of attention in search may have reached a point where Yahoo’s Search team has had far too much Lohan, Hilton, and Spears this year.

Digital Photo Frames Pique Searcher Interest

This holiday season, an unexpected gadget is high on the wish list, if a spate of searches in the United Kingdom is any indication. Searches for digital photo frames outpaced searches for digital cameras there last week.

Yahoo Could Alter Course With Layoffs

We’ve run several, several stories in recent weeks about Yahoo execs leaving the company, and the departures have been, as far as we can tell, completely voluntary.  But according to one analyst, a solution to most of the company’s problems would be for roughly 1,200 other employees to involuntarily follow suit.

Google Used To Track California Fires

Google’s products and services can’t don fire gear or grab a water hose.  But people are still using them in ways that will hopefully reduce the impact of the California fires.

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