WebProNews

Bidding On Keywords Related To Trademarks

Bidding on keywords that are related to brands that are trademarked is a legally murky issue when it comes to infringement. (Coverage of the SMX Eastconference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Does Microsoft Have Walls After All?

Microsoft is just not having much luck with the publicity of their latest $300 million ad campaign. I'm sure you are well aware of the Seinfeld fiasco. In case you're not, Microsoft kicked off this huge campaign with a pair of long and drawn out ads featuring Bill Gates and comedian Jerry Seinfeld.

Will Dell Remove Its Head from the Cloud?

Dell thought they could take the phrase "cloud computing" and keep it for themselves. It appears (for the time being at least) that they will have no such luck. The company filed with the U.S. Patent and Trademark Office (USPTO) to trademark the term, but its request has ultimately been denied because it has been established as a generic term.

AdWords UK Trademark Changes Not Disastrous

It seemed as if all manner of chaos and sniping would reign after Google began to allow companies to bid on each other's trademarks in the UK.  New Hitwise stats indicate that traffic patterns changed have very little, though.

American Airlines Suit Against Google Stands

Google wanted a lawsuit by American Airlines over the search engine's advertising practices dismissed, but a federal judge denied the motion.

SES - Copyright and Trademarks

Search marketers will almost certainly run into copyright or trademark issues at some point in their careers. This session covers law fundamentals you should know, as well as common tips and tactics you may need to use relating to how these issues apply to free and paid listings.

Utah Law Bans Competitor Keyword Bids

The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state's own general counsel.

Keyword Advertising In The Clear

The issue of using trademarks in keyword advertising has been resolved (at least for now). According to the U.S. District Court for the Eastern District of Pennsylvania, "you may use trademarks when buying search ads. Just don't use the names in actual ads that consumers will see."

Yahoo Bans Bidding on Competitor Trademarks

SEW reports that Yahoo is changing its editorial guidelines regarding the use of keywords containing trademarks.

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field.