Trademark Articles

Facebook Protects Name And Brand Facebook Protects Name And Brand

Did they really think Facebook wouldn’t notice? FacebookOfSex.com (previously owned by FriendFinder Networks) was able to live for about a year and had over four million visitors before Facebook was able to get the rogue domain shut down recently. Facebook …

Proview Seeks $2 Billion From Apple In U.S. Courts

The legal drama between Apple and Proview just got more interesting. As we previously reported, Proview, a small Chinese company that makes monitors, claims to own the iPad trademark in China. Apple claims to have bought the trademark a few …

Apple’s Stock Drops After Proview Trademark Troubles Apple’s Stock Drops After Proview Trademark Troubles
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How big is Apple? Their individual share price is above $500. Well, it used to be. Now it’s gone below $500 a share. What could have caused this? A tiny Chinese company that is giving Apple a big headache. We …

iPad Sales in China Could Be Affected By Trademark Suit iPad Sales in China Could Be Affected By Trademark Suit

Did you know there was a tablet computer called the I-Pad nearly a decade ago? It was marketed by a Taiwanese company called Proview Technology, though it wasn’t quite as successful as the “iPad” you may be more familiar with. …

Facebook Timeline Faces Legal Obstacle Facebook Timeline Faces Legal Obstacle
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Facebook announced its new Timeline feature at its f8 developer event last month. The Facebook timeline replaces the current Facebook profile, and is designed to let Facebook users share their whole lives on Facebook, or at least as much as …

Apple iCloud Sued by iCloud Communications Apple iCloud Sued by iCloud Communications
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A week ago today Apple’s iCloud was unveiled at their Worldwide Developers Conference which, according to Steve Jobs, will serve as the “center of your digital life.” Before it was even revealed at WWDC, the cloud service had already drawn …

Twitter Fails To Trademark ‘Tweet’

I love Twitter. I’ve also personally met co-founder Biz Stone, and he’s a great guy. That said, it does appear that they’ve strayed from their normal play book and are instead reading from the lesser-known Clue(less) Train Manifesto. 

Twitter Applying To Have ‘Tweet’ Trademarked

Twitter is attempting to gain some kind of control of the use of "Twitter" and "Tweet" in a way that reminds me of Google’s attempt back in 2006.

EFF Posts Gripe Site Legal Guide
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Because copyright and trademark lawyers have had such itchy trigger fingers when it comes to issuing DMCA takedown notices, there’s a lot of confusion out there what exactly constitutes infringement, and what webmasters can and can’t do with intellectual property.

Part of the problem is that websites hosting other people’s content—YouTube, Blogger, eBay, etc.—remove the content at the slightest whiff of a DMCA notice to avoid trouble. This leads, of course, to abuse and to targets without any great recourse.

Trademark Owners Up In Arms With Google’s New Policy

 The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.

Google To Expand Trademark Bidding Worldwide

This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.

Company Loses Competitor Keywords In Metatags Dispute
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In a reversal of what is generally considered the real world and what is virtual, metatags suddenly matter in a court of law, even if they haven’t mattered online for some time now. For one defendant, they matter as much as just under a half-million dollars matters.

Dropping keywords into the metatags of a website is an old school SEO technique. And by old school I mean pre-googlistoric. Stuffing metatags in the age of Google, which ignores them, is about as useful as peacock feathers on an armadillo.

Bidding On Trademark Terms Okayed By Court
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Another court has decided use of trademarked terms in metatags and keyword advertising does not constitute trademark infringement, but the issue is far from settled and only gets more complicated as more courts hear arguments from both sides.

The Battle For “SEO Trademark” Wages On

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.

Court’s Ruling On Trademarked Keyword

It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!).

The SEO Trademark Drama

Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.

Court: Who Cares About Keyword Metatags?
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Trademark lawyers have repeatedly tried to make the case that dropping a competitor’s trademarked terms in website metatags are a violation of trademark law. A new court decision, though, says otherwise.

The argument has rested on traditional tenets like potential for confusion, trademark dilution, use in commerce, and even product-switching. A new court decision, though, doesn’t let those arguments go forward until the plaintiff can prove keyword metatags count for anything at all.

Man on his Way to Trademark “SEO”
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Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.



Google AdWords Case Is Sadly Funny
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Here’s the understatement of the week: "This wasn’t the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm’s lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.

SEO Being Trademarked?

It seems the world we live in has recently been relocated to the ‘Twilight Zone’. The reason being, that recently a man named Jason Gambert is trying to register ‘SEO’ as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.

Wal-Mart Loses Online Trademark Case
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A Conyers, Georgia man has won a legal battle with retail giant Wal-Mart who accused the man of violating its trademark for selling T-shirts and other items that featured the phrases "Wal-ocaust" and "Wal-Qaeda."