Results drawn from Google Base have started to appear in search results drawn for certain keywords.

Laurel Lindsay is the Toronto Blue Jays baseball team Vice-President of Consumer Marketing.

Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something those clients create.

WPN Editor’s Note: New information on the effectiveness of search engines was released recently. Things like market share and referral rates to various business. Google dominates the market holding nearly 50% of the total share. A recent story from Traffick.com covers this in great detail.

Labatt Breweries of Canada will be closing its Toronto brewery on November 4, 2005.

The Search Engine Strategies Conference is one of the largest and most comprehensive search engine focused conventions of the year. Held quarterly in different cities around the world, this spring’s conference is being held at the Metro Toronto Convention Center in the middle of the country’s largest and most diverse city. I was fortunate enough to be invited to participate as a speaker at one of the site clinic sessions.

A Google employee revealed to someone attending the Toronto Search Engine Strategies conference that Google has plans to launch an email product for the enterprise.

The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.