WebProNews

Google Adds Ovation TV As TV Ad Partner

Google has reportedly worked out another deal for its TV Ads unit. According to AdWeek, Google now counts Ovation TV, the arts cable channel among its TV Ads partners.

Search Engine Ads More Helpful Than Banner Ads

Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.

Google TV Ads Go Broadway

Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.

Television Could Be Headed In The Same Direction As Newspapers

We have chronicled the slow death of the newspaper industry for a while now. First, there was the thought that maybe the Internet could displace newspapers with the delivery of content in a more timely and personalized manner. Newspapers decided that they were doing just fine and that they were moving into the digital world in a way that could help them maintain their content delivery fiefdom with no problems. Now, we see a landscape of wreckage where some of the most venerable names in newspaper including the Boston Globe are losing value both monetarily and in reputation.

YouTube XL Invading Televisions With 'XL' Content

YouTube is finally preparing to take on Hulu with premium content and better quality video from YouTube XL—preparing for a real big screen interface. You know, such as a television. Hulu is rather adamant about not going to television, so this could get to be a bit of a big deal.

Twitter's Openness Extended to the Television

Over Memorial Day Weekend, there was a lot of buzz around the web regarding a Twitter TV show. Variety reported that Twitter had partnered with Reveille and Brillstein Entertainment to develop an unscripted show about ordinary people "on the trail of celebrities."

Google's Android Going to Set-Top Boxes

Google is expecting a good year for Android, and it's got plans for the mobile operating system. The company is planning "significant" products and partnerships.

Google TV Ads Online Launched in Beta

A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They're now launching Google TV Ads Online in beta by invitation only.

TV Still Dominates Media Consumption

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting. Adam Stewart, Google's Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network's website and, as a result, increase viewership for content like online video.