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Marketing to Teens

Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:

Pfffft! Teens Choose Mobiles Over Sex?

This is a British study, which may be why the Register's headline "Teenagers prefer mobiles to sex" made me spit coffee all over my monitor. Either times have really REALLY changed, or that's a somewhat geocentric result.

Teens Lead On Tech, Tweens Follow

Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".

Teens Are Careful With Their Online Information

Most teens are not as careless as is generally perceived when it comes to managing their personal online information according to a new report from the Pew Internet and American Life Project.

How Teens Communicate Online And Off

A new Harris Interactive poll called YouthQuery examines the way teens communicate using a variety of technologies such as the Internet, cell phone, text messaging and other forms of communication. According to Suzanne Martin, PhD, Youth and Education Researcher at Harris Interactive, “Teens utilize different modes of communication in different social contexts".

Canadian Teens Are Unaware of Internet Dangers

A study was released recently indicating that the vast majority of Canadian teens are unaware of the dangers and privacy issues of the internet.

Teens Savvy On Social Networking Sites

Social networking sites have generated controversy and concern for many parents and teachers. Just who is your teen chatting with on MySpace? Is it a friend from school or some dirty old man down the street pretending to be someone else?

OMG! Teens Prefer Instant Messages To Email

An AP-AOL study reveals some surprising, and not so surprising, data about instant messaging.

Size Of Friends List A Status Symbol For Teens

The Breakfast Club is a lot different these days. A leather jacket, a sports car, the right girlfriend may all still be factors (but I wouldn't know, I'm 30) for weighing teen social status, but so is the number of people on your friends list.

Teens Drop Buddies, Pick Up Social Networks

Emoticons are so 2003, according to a report released by Nielsen//NetRatings.