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Tech Tries Targeting Teens Technologically

Marketing discussions and efforts at gaining the attention of the elusive teen market take different forms, in looking at how one Internet titan and one relative newcomer give it a try.

IBM OmniFind Yahoo Finds Tech Partners

Several companies now offer their products as complementary technologies to enhance the IBM OmniFind Yahoo Edition enterprise search product.

Gmail Previews PowerPoint Files
Gmail added a new feature last week: a PowerPoint viewer. Now, if someone emails you a PowerPoint presentation (.PPT or .PPS file) as an email attachment, you can click a View As HTML or View As Slideshow link to view that file in your web browser.

Presumably, this takes advantage of features developed for Google Docs’ upcoming Google Presentations software, which is supposed to release sometime this summer, or even uses some of the tech acquired from Tonic Systems earlier this year.

AOL Launches Tech News Site
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AOL is launching a consumer tech news site, called Switched.com, which will be a part of AOL News.

Microsoft’s Fancy New 3D Map Imagery
A post at tech crunch reports that Microsoft has unveiled a new, fancy feature in Microsoft Live Search Maps through which 9 cities including NYC and other places in the U

Intel Launches Tech Blog in Chinese
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. 

Kids More Tech Savvy Than Parents

Children between the ages of 8 to 14 years old are performing a variety of tasks online such as shopping and helping their parents navigate the Internet, according to a study from Stars for Kidz, "Surfin on Mom’s Turf".

Teens Lead On Tech, Tweens Follow

Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".

Ad:Tech Review

On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.

Ad-Tech: ‘Content is King! (Again?)’ Keynote

Yesterday morning I attended the ad:tech 2007 keynote panel session entitled "Content is King!

Digg Stories Bore You After An Hour

Remember the good old days, back in 2006, when an online article had a freshness date of roughly 36 hours? A couple of scientists have found that’s about 35 hours too long these days.

Mochila’s AdMatch Player Opens Up Online Media

Traditionally, these have been the barriers to media entrance: cost, content, audience. Broadband has weakened those barriers in terms of cost and audience, but content, as always, drives the final bargain. But when under-the-radar Mochila officially launches its AdMatch Player next week at Ad:Tech, the final barrier is effectively breached.

 

 

Virginia Tech Tragedy Spurred Online News Boost

People searching for information and an understanding of the events surrounding the shootings on Virginia Tech’s campus hit online news sites in droves.

The Crowd Reports on Virginia Tech

As horrific as the circumstances at Virginia Tech were, as a journalist it was fascinating to watch the information about the shootings filter out through the students and faculty at the college, by way cellphones and webcams, blogs and Facebook accounts, Flickr photos and LiveJournal updates. The Wikipedia page was updated minute by minute (the page of edits makes for interesting reading). Another example of “crowdsourcing” the news.

Advanced PR Tech Chicago
After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

High Tech School in Silicon Valley to Close

 Here’s an email I got from a friend who’s an executive at a Silicon Valley company.

Tech Leaders See Second Life Gold Mine

Fortune magazine senior editor David Kirkpatrick is just out with an article on the future of Second Life, noting:

How Can the Tech Industry Work the Political System?

Hey, maybe we should think about how the tech industry could work the political system to protect its interests. Just like the NRA does, according to this Washington Post article.

Tech World is Hopping

Whew, look at TechMeme today and you’ll see we’re on an upswing in the news cycle.

Amazon to Launch DRM-Free Music Store?

The rumor mill is running hot and heavy with underground rumblings that Amazon may be entering the digital music marketplace as early as the 2007 first quarter. It is speculated that the company will offer DRM-free mp3 tracks and offer a variable pricing structure for participating record labels.

Technology Worker Shortage, Everyone on Bandwagon

This week Price Waterhouse Coopers (PWC) released a report on the state of high tech hiring, and it is really truly a must read.

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