tech Articles

Danah Confused By Facebook’s Fans

Danah Boyd writes that she’s she is “utterly confused by the ways in which the tech industry fetishizes Facebook”.

She asks some good questions and makes some good points. Lets go through them. My answers in italics.

Yahoo Profits From Wall Street Love

A bit of good news for Yahoo emerged from the world’s financial center as an analyst found reasons to boost the Internet company to his clients.

ad:Tech Chicago vs. SES San Jose
After attending ad:Tech Chicago and Search Engine Strategies over the last month made me realize that there are considerable differences between the 2 conferences.

I know they’re difficult to compare because SES San Jose is quite a bit larger than ad:Tech Chicago and the target demographic is somewhat different, however I am sure there are marketers wondering which one they should attend. Here are my thoughts:

Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

ad:Tech 2007 – Building Relationships through Mobile

This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).

What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.

ad:Tech 2007 – Chris Anderson: The Long Tail

Chris Anderson, Editor in Chief of Wired Magazine, kicked off ad:Tech Chicago 2007 by taking a page (literally) out of his book: The Long Tail.

What are Tech Bloggers Good for?

Dare Obasanjo asks “what are those A-list technology bloggers good for?”

He’s absolutely right! (I’ve been saying that a lot today — I’m in a very agreeable mood).

What Tech Conference to Attend?

Richard MacManus asks “which tech conferences should I attend?”

I almost answered giving my opinion. But there’s a FAR BETTER way for him to figure that out than ask me what I think. It’s called “Upcoming.org.”

Cisco Chides Google Over FCC Proposal
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Not that there’s a potential conflict of interest or anything, but Cisco, or at least Mary Brown, Cisco’s Director of Technology and Spectrum Policy, sounds insulted by Google’s attempt to strong arm the FCC into imposing a certain set of rules on the upcoming spectrum auction.

Tech Tries Targeting Teens Technologically

Marketing discussions and efforts at gaining the attention of the elusive teen market take different forms, in looking at how one Internet titan and one relative newcomer give it a try.

IBM OmniFind Yahoo Finds Tech Partners

Several companies now offer their products as complementary technologies to enhance the IBM OmniFind Yahoo Edition enterprise search product.

Gmail Previews PowerPoint Files
Gmail added a new feature last week: a PowerPoint viewer. Now, if someone emails you a PowerPoint presentation (.PPT or .PPS file) as an email attachment, you can click a View As HTML or View As Slideshow link to view that file in your web browser.

Presumably, this takes advantage of features developed for Google Docs’ upcoming Google Presentations software, which is supposed to release sometime this summer, or even uses some of the tech acquired from Tonic Systems earlier this year.

AOL Launches Tech News Site
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AOL is launching a consumer tech news site, called Switched.com, which will be a part of AOL News.

Microsoft’s Fancy New 3D Map Imagery
A post at tech crunch reports that Microsoft has unveiled a new, fancy feature in Microsoft Live Search Maps through which 9 cities including NYC and other places in the U

Intel Launches Tech Blog in Chinese
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. 

Kids More Tech Savvy Than Parents

Children between the ages of 8 to 14 years old are performing a variety of tasks online such as shopping and helping their parents navigate the Internet, according to a study from Stars for Kidz, "Surfin on Mom’s Turf".

Teens Lead On Tech, Tweens Follow

Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".

Ad:Tech Review

On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.

Ad-Tech: ‘Content is King! (Again?)’ Keynote

Yesterday morning I attended the ad:tech 2007 keynote panel session entitled "Content is King!

Digg Stories Bore You After An Hour

Remember the good old days, back in 2006, when an online article had a freshness date of roughly 36 hours? A couple of scientists have found that’s about 35 hours too long these days.

Mochila’s AdMatch Player Opens Up Online Media

Traditionally, these have been the barriers to media entrance: cost, content, audience. Broadband has weakened those barriers in terms of cost and audience, but content, as always, drives the final bargain. But when under-the-radar Mochila officially launches its AdMatch Player next week at Ad:Tech, the final barrier is effectively breached.



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