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Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

By Josh Wolford April 17, 2015

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in …

Google Finally Launches Demographic Targeting Options For Display Network Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender. …

Twitter Launches New Interest-Based Ad Targeting Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They …

Facebook Offers Something New To Advertisers And Users Facebook Offers Something New To Advertisers And Users
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If you get sick of sifting through ads that don’t have any relevancy to your life and are products you’ll never buy, the answer is on the way. Facebook has found a way for advertisers to target consumers based on …

IP Targeted Political Advertising on the Horizon IP Targeted Political Advertising on the Horizon

Elect Strategies, is a data targeting firm that specializes in providing demographic information to political marketing campaighns and recently they are promoting the ability to target markets via IP addresses. For those not familiar with these types of firms and …

Thrillist Promotes New Model for Media Companies, and It Involves Deals Thrillist Promotes New Model for Media Companies, and It Involves Deals

How would you define a media company? It’s difficult in this day and age, isn’t it? With new media on the scene, this process is even more of a challenge.

Social Couponing Is Better for Targeting, According to SocialTwist CEO Social Couponing Is Better for Targeting, According to SocialTwist CEO
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Both the couponing and the deals’ industries have been receiving a tremendous amount of attention lately. Groupon’s IPO, obviously, has added to this hype as well as the fact that Coupons.com recently received $200 million from investors.

Better Ad Targeting on Facebook with Keyword Suggestions
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Facebook has begun offering keyword suggestions for it’s ads. This could go a long way to help advertisers better target Facebook users.

When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.

Yahoo Uncovers New Demographics Based on Email Habits
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Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Facebook Testing New Ad Format?
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Update: I contacted Facebook asking for more details on the testing, and I was given only the following official statement from the company:

Yahoo Gives Ads More Targeting Options
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Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

Web Marketing News Quickies

Google’s made some tweaks to AdSense recently, and to Google Analytics. Meanwhile, SEOers are developing better ways to track links.

Terrorist Better At Targeting Online Audience
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Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Google Tweaks AdWords Site Targeting
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First, it isn’t called site targeting any longer, as Google said changes to what advertisers can do with ads means ‘placement targeting’ works better as a name.

Buzzlogic Impresses By Ad Targeting Social Media

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.

Ad:Tech – BuzzLogic Launches Conversation Ad Targeting

It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.