WebProNews

Web Marketing News Quickies

Google's made some tweaks to AdSense recently, and to Google Analytics. Meanwhile, SEOers are developing better ways to track links.

Terrorist Better At Targeting Online Audience

Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Google Tweaks AdWords Site Targeting

First, it isn't called site targeting any longer, as Google said changes to what advertisers can do with ads means 'placement targeting' works better as a name.

Buzzlogic Impresses By Ad Targeting Social Media

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.

Ad:Tech - BuzzLogic Launches Conversation Ad Targeting

It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.

FTC: No Gov't Online Ad Regulation Threat

The two-day town hall meeting being held in Washington DC by the Federal Trade Commission had a common theme: avoiding government regulation.

Behavioral Targeting (BT) at eMetrics

Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.

Behavorial Targeting 101: Media Buying Tips

Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.

SES - TopRank Day 1 Wrap Up

If you see these smiling faces at SES, be sure to say hello!

It's a Targeted Targeted World

In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification. Here are the results: