Facebook has begun offering keyword suggestions for it's ads. This could go a long way to help advertisers better target Facebook users.
When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.
Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.
Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.
Update: I contacted Facebook asking for more details on the testing, and I was given only the following official statement from the company:
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.
Google's made some tweaks to AdSense recently, and to Google Analytics. Meanwhile, SEOers are developing better ways to track links.
Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.
First, it isn't called site targeting any longer, as Google said changes to what advertisers can do with ads means 'placement targeting' works better as a name.
The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.
It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.
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