Glomper Event is a new app that allows users to get pertinent details about an event, with photos, conversations, comments, and interactions while on the go. It launched today at SXSW to give festival attendees a better glimpse of its …

Mozilla is planning to make an announcement at SXSW 2012 on Saturday that The New York Times will be joining the Knight-Mozilla OpenNews project. The project is designed to drive technological innovation in journalism by placing fellows in the newsrooms …

South by Southwest 2012 kicks off today and, as planned, Google will be effectively taking over the residential avenue of Rainey Street in Austin, Texas, to erect their Google Village that will be opening up tomorrow. With these sorts of …

Are you tired of reading about people enjoying themselves at the 2012 SXSW convention while you slave away in cubicle hell? Is your Twitter stream filled with tweets from your friends who could afford the trip the Austin, Texas and …

For promising musicians looking for their big-break, being “H-Listed” could be the ticket. Houlihan’s Restaurants, known for infusing their music strategy into the dining experience by featuring indie bands and lesser known tracks, launched the multi-faceted campaign today to provide …

BrandCinema is a new digital development and production company that seeks to create partnerships and collaboration between story writers, online sponsors, and digital agencies. They come to South by Southwest (SXSW) 2012 with a variety of new shows featuring some …

The Electronic Frontier Foundation team will be at SXSW 2012, of course. They have announced the panels their members will be appearing on at the Austin festival this weekend. From the EFF blog: EFF Intellectual Property Director Corynne McSherry will …

Mulu, the community-centric Pinterest-esque personal shopping assistant website, announced today that it will be launching Version 2 of their site during SXSW. For those uninitiated with the website, Mulu merges shopping with sharing by allowing users to pin potential purchases …

SXSW 2012 released a new “Three-Minute Update” yesterday. There are great tips for getting into movies at the festival, even if you don’t have a Film badge, news on the live streaming of Bruce Springsteen’s keynote, and how where to …

A stock photo company is running a presentation of photos gathered from SXSW 2012. Shutterstock Images started a guerrilla marketing campaign to document the events, fashions, and energy of SXSW Interactive, the annual technology festival in Austin, Texas. The program …

On one of the StartUp Buses headed to SXSW 2012, this bumpy video was shot by Thomas Mulready from CoolCleveland.com. This video was uploaded 5 hours ago. The bus is probably still on the road. The bus is loaded with …

The gentlemen from the National Film Society took time out of their otherwise busy schedule to step in front of the video camera and explain the basics of SXSW. You could read the Wikipedia article on SXSW. You could visit …

The guys at Flow Nonfiction sat down to discuss the local Austin scene, recommend restaurants, debate local beers, and even tell you how to recover from all the restaurants and beer. Local watering holes, and literal local watering holes were …

Daily deal giant, Groupon, announced their SXSW itinerary today. They also established a specific SXSW Twitter presence with the @GrouponSXSW handle. They will be there March 9-13. Groupon blogged to specifically announce these events: Tech Career Expo: Normally one would …

Eloqua is giving people that are attending South By Southwest (SXSW) the chance to experience Austin like a local. The company is holding a sweepstakes with prize packs that have something for every kind of SXSW fan — music lovers, …

Digital marketing agency iCrossing is present at SXSW 2012. Gabriela Lazzaro, senior audience manager of iCrossing’s Live Media Studio, will participate in a panel, Stand with Planned Parenthood: A Crisis Response on Sunday, March 11, at 9:30 a.m. The panel …

One of today’s hot topics at SXSW is “ambient social networking”. And the charge in that area is led by the new location-based social app Highlig.ht. Here is what Highlight tells us about their product: Highlight is a fun, simple …

SP Controls is readying the second generation of its popular Doceri iPad-based whiteboard and presentation software for release this spring and will unveil a sneak preview at this week’s South By Southwest (SXSW) LAUNCHedu event. The new Doceri software will …

Austin’s 2012 South By Southwest Interactive Festival has selected local startup Spredfast to manage all of its social media during the event taking place between March 9-13. With Spredfast, SXSW will be able to monitor, coordinate, engage and log social …

If you will be attending any events at the annual South by Southwest (SXSW) Festival than you will probably want to see X-Factor sensation Cher Lloyd on the 17th of March. Known for her charismatic vocals and #1 UK hit, …

Workaholics stars Blake Anderson, Adam Devine, Anders Holm, and director Kyle Newcheck will perform as The Wizards at Icenhausers on Friday, March 16 during SXSW. Following the performance Workaholics invites fans to hang out, party, listen to live music, play …