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Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension. It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.

Sirius Celebrates 8.3 Million Subscribers

Ron Paul received 10 percent of the vote in the Iowa's Republican caucus, and onlookers are busy debating about whether this is encouraging (because 10 percent isn't insignificant) or a sign of defeat (because 10 percent isn't nearly enough to win).  A similar (though much quieter) discussion is taking place over a 38 percent growth in Sirius's subscriber base.