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Study Looks at What Works for Building Email Lists Syndicate content

Some interesting research conducted by ExactTarget, Ball State University and the Email Marketers Club was released this week, looking at the list growth tactics for identifying the most effective and fastest growing approaches to building email lists.

Napster Is Losing Subscribers Syndicate content

The latest financial report from Napster showed only slightly wider losses of 4.4 m

Treat Readers Like High Schoolers to Gain Subscribers Syndicate content

At least when it comes to their reading comprehension. It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.

Sirius Celebrates 8.3 Million Subscribers Syndicate content

Ron Paul received 10 percent of the vote in the Iowa's Republican caucus, and onlookers are busy debating about whether this is encouraging (because 10 percent isn't insignificant) or a sign of defeat (because 10 percent isn't nearly enough to win).  A similar (though much quieter) discussion is taking place over a 38 percent growth in Sirius's subscriber base.
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