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Subscribers Articles

Hulu Will Make $1 Billion In 2013 Thanks To Its 5 Million Subscribers Hulu Will Make $1 Billion In 2013 Thanks To Its 5 Million Subscribers
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After a year in which it was almost sold, Hulu is doing better than ever thanks to the guidance of a new CEO and a stronger focus on new and original content. All of that has helped to catapult the …

Netflix’s Original Content Is Making People Want to Stick Around Netflix’s Original Content Is Making People Want to Stick Around
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In the past year, Netflix has released the Emmy-nominated political drama House of Cards, the Eli Roth-produced horror series Hemlock Grove, and the surprise hit of the summer, Orange Is The New Black. They’re also in the process of adding …

Netflix Is Now More Popular Than HBO in the U.S. Netflix Is Now More Popular Than HBO in the U.S.

On Monday, Netflix released their Q1 2013 earnings report and in it they boasted gains of 2.03 million domestic subscribers. This is important for two reasons. First, it boosts their total domestic subscriber base to 29.17 million, continuing a steady …

Netflix Gaining Returning Customers Netflix Gaining Returning Customers

When Netflix completely altered the services they provide to paying customers last year, something of a minor-to-mass exodus occurred. People weren’t happy about splitting DVD rentals and streaming movies from Netflix Instant into two different options, and so, many rebelled …

Netflix Lowers Subscriber Projections, Stock Plummets Netflix Lowers Subscriber Projections, Stock Plummets
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Today, Netflix sent out a letter to its shareholders that discussed Q3 expectations. In that letter, they announced that they are lowering their domestic subscriber estimates. By one million users. And the bulk of those users that Netflix expects to …

Study Looks at What Works for Building Email Lists
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Some interesting research conducted by ExactTarget, Ball State University and the Email Marketers Club was released this week, looking at the list growth tactics for identifying the most effective and fastest growing approaches to building email lists.

Napster Is Losing Subscribers

Napster The latest financial report from Napster showed only slightly wider losses of 4.4 m

Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension.

It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.

Sirius Celebrates 8.3 Million Subscribers

Ron Paul received 10 percent of the vote in the Iowa’s Republican caucus, and onlookers are busy debating about whether this is encouraging (because 10 percent isn’t insignificant) or a sign of defeat (because 10 percent isn’t nearly enough to win).  A similar (though much quieter) discussion is taking place over a 38 percent growth in Sirius’s subscriber base.