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Text vs Images

Cory Bates over at UseTube recently conducted a small usability study which focused on user experiences on 2 different pages (simple text based vs. graphical intensive). Both pages had corresponding call to actions and at the end of the study users rated their experiences.

Is MySpace the YouTube Killer? No!
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MySpace has some claws and they want to sink them into YouTube. The question is, can the place for friends “broadcast itself” to a higher number of visitors than YouTube?

New Enquiro Eye Tracking Study

Enquiro’s original study used eye tracking technology to quantify what user interactions with the Google search results page looked like.

Microsoft Goes Universal

Proving that Microsoft is not the monopoly in all aspects of computer technology, the company has reached an agreement that they hope will help the Zune digital music player compete with Apple iPod.

Political Net Ads Low in 06

Industry analysts have been watching the worldwide web closely over the past few months to see how political ads fared in Election ’06. Surprisingly, it appears that many politicians do not see the value in paying for Internet advertising.

A Case Study Of Web Success With Facebook

If you’ve never come across Startup Review before, it’s a blog written by Nisan Gabbay, who until recently was an analyst with the venture capital group Sierra Ventures.

Nielsen Calls Shenanigans On Apple Study

Web usability guru Jakob Nielsen held his tongue when an Apple-sponsored study correlating high productivity with larger computer screens was released. But when Computer World published an article about it (seven months after we did), Nielsen felt he needed to put a stop to it.

Is Bigger Always Better?

Should your company upgrade to grande? The monetary value of larger flat screen monitors is well worth the return in employee productivity, as proven in a recent study conducted by Apple Computers.

Banner Ad Success and Contextual Improvement

Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.

The Ex-lawyer and Red Hat Support

When I bought my first home, I used a lawyer that a friend referred me to. The lawyer was great, thorough, responded quickly and took the time to explain things in plain English.

Window Shoppers, Soda Jerks and Dodo Birds

Like the big blue public mailboxes, and the pay phones before that, window shoppers are diminishing; perhaps resident mall grandpas too, people-watching and purse-holding. Actual shopping – that is, comparing – is done online, even if the purchase is often offline.

External Metrics Data Lacks Accuracy

Rand Fishkin has put together a whole bunch of analytical data from some of the top search bloggers. He asked a couple dozen SEM bloggers to share their visitor data and then compared it with external services such as Alexa and Hitwise.

Employee Engagement and the Bottom Line

If you need evidence of the relationship between how employees feel about their employer – part of the way of looking at employee engagement’ – and the company’s financial performance, the Financial Times has a case study feature that illustrates that relationship.

Case Studies: Blogging Real World Business

Case studies are widely used in business and the academic communities as a teaching tool.

Yahoo, comScore Study Car Research

As a self-proclaimed “car guy,” I do a fair amount of automotive research on the Web. A new study from Yahoo and comScore has shown that a lot of other people do the same. It remains somewhat unclear how many are “just looking,” however, and how many are doing actual car shopping.

Successful CRM Implementation Case Study

Recently, a company spent $25 million in CRM system’s execution.

Optimized Press Releases Beat Trade Publications

The most used content type among knowledge workers for business purposes has switched to press releases.

How Podcasts Impact B2B Purchase Decisions

A key aspect of lead generation is to engage people as early in their buying process as possible, because that’s where you can make the biggest difference. Simply put, engage early and often.

Targeting the Podcast Crowd

New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, “what’s a podcast?”, but that doesn’t mean the audience is diverse.

The Twisted Jupiter Tale

I’d intended to title this post “more twists in the Jupiter tale” but I think the actual title is far more appropriate.

Troubling New Study On Click Fraud

Market researcher Outsell Inc. has determined that click fraud is a big issue-”big” in the sense of a “$1.3 billion problem.” Their study also found that the issue has driven advertisers to spend less money with the major search engines.