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Study Finds Businesses Still Deeply Concerned About Social Media Security

McAfee released a new report authored by faculty affiliated with the

Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

Twitter.com Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited Twitter.com, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to Twitter.com.

70% of Global Online Consumers Watch Online Video
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This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

Would You Pay for Twitter if You Had to?
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Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.

Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter.

Study Indicates 60% of Handsets Will Have Mobile Browsers in 2015

ABI Research is sharing a new report in which it forecasts that over 60% of handsets will have mobile browsers in 2015. At 3.8 billion mobile devices, that would double today’s penetration rate, the firm says.

Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

Worldwide Mobile Phone Demand Gains Significantly (Not Just Smartphones)

The International Data Corporation (IDC) has released its Worldwide Quarterly Mobile Phone Tracker study, which finds a 14.5% increase in mobile phone demand, as the market fragments.

Students Found To Blindly Follow Google
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Young people who have grown up with computers and are perhaps more educated than the average individual tend to just put their faith in whatever Google shows them when it comes to online research.  A study determined that college students often click on the top search result regardless of other factors.

Android Seeing Massive Growth in the UK
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It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.

On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.

Email Still Beats Social Networks for E-Commerce
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A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

Local Merchants Utilizing Social Media More as Confidence Remains Flat
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This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

What’s the Best Way to Market to Mobile Users?

Dynmark has released a report based on a study of creative marketing agencies’ use of mobile marketing. The firm spoke with figureheads from agencies including Ogilvy, Gyro HSR and Essence Media.

What ways do you use mobile in your marketing mix? Discuss here.

The More People Read, the More Likely They’ll be to Choose an E-Reader Over an iPad

As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.

McAfee Studies What Teens Are Getting Away with Online
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McAfee has released the results of a study today, finding that nearly half of online teens have shared personal information with strangers. The study looked at this and other areas of concern for parents.

Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

What Coupon Searchers are Looking For

Retailers generated nearly $31 million in online coupon sales through RetailMeNot.com in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

Social Media Users Probably Not Doing Enough to Protect Their IDs
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A new study conducted by the Ponemon Institute and sponsored by Experian’s ProtectMyID.com found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.