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All Posts Tagged Tag: ‘studies’

Google Could Easily Rig an Election with Search Results, Says Study

Google Could Easily Rig an Election with Search Results, Says Study

Search results wield the power to color one’s view of any person, place, or thing. This is a given. And being the far-and-away biggest search engine in the world, Google wields most of that power. Of course, in order to sleep at night, we all have to assume that Google will, ultimately, restrain from using that power to nefarious ends. …

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Apple Music Sees 48% of Trialers Stop Using the Service, Says Study

Apple Music Sees 48% of Trialers Stop Using the Service, Says Study

There’s a new study out about Apple Music, and it suggests that a lot of people have given up on the company’s new streaming service. According to a MusicWatch survey of 5,000 US consumers, 48 percent of those who have tried Apple Music have stopped using the service. And only 11 percent of iOS users are using Apple Music. “In …

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Important Email Marketing Findings To Consider Ahead of the Holidays

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches. To you intend to make email a substantial part of your holiday marketing mix? Let us know in the comments. …

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If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

So Google+ didn’t exactly turn out to be a Facebook killer, and the company has been backing off of its previous efforts to force it onto users of its other products. People are saying things like, “Google+ is dead,” as they have been for years, but it’s not. It’s just not what it used to be. Do you see any …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be inferior to organic results that would otherwise be surfaced. The paper was presented at Oxford University’s Antitrust Enforcement Symposium, and …

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Do More Posts On Social Media Get You More Followers?

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses. They looked at major brands across various industries and came to the same conclusion throughout: posting more often …

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Your Security Questions Aren’t Providing Much Security

Everyone’s favorite food is pizza, so when a site asks you to provide an answer for the security question What’s your favorite food, don’t say pizza. Providing answers to security questions is something we’re all very familiar with, as it’s been a tool for account security and recovery for a long time. But are these security questions even that secure? …

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Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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There’s a Good Chance Your Tinder Match Isn’t Single

Not that anyone on Tinder would care, but a new report says that there’s a pretty good chance the person you just matched is already accounted for. The study, published by Global Web Index, says the 30% of Tinder users are married and another 12% are “in a relationship”. So it’s pretty much a coin flip on whether you swipe …

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Only 60% of Parents Admit to Facebook Spying on Their Teen

In what appears to be a study conducted in a room full of liars, Pew reports that only 60% of parents admit to checking up on their teenagers via social media. That means that 40% of parents have never, ever, not even once peeked at their 14-year-old’s Facebook profile, Twitter page, Instagram profile, or anything. Even accounting for parents who …

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Teens, Get the Hell Off Your Phones and Drive

This post is brought to you by cranky old men everywhere. Teens, put down your goddamn phones and look at the road. Stop changing tracks on Spotify, stop texting bae. Stop dancing with your friends and looking at stuff in your passenger seat. Please look at the road. You’re going to die. Check out this two minute video from AAA: …

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