WebProNews

40 Million Reasons You Need a Mobile Web Presence

Opera is reporting that usage of its Opera Mini mobile browser has jumped 11% in just a month, around the world. In addition, they say data transfers have gained 16%.

Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they'll perform this upcoming holiday season compared to previous years. "Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

Americans' Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

Does an Organic Search Presence Help Paid Result Performance?

A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

Consumers Are Looking for Offers on Social Networks

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to. The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

Social Media Will Not Replace Search

Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

Using Facebook Traffic to Drive Brand Loyalty

WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

Internet Explorer Losing Market Share in Europe

Research from AT Internet Institute indicates that Microsoft is losing European market share in the web browser sector with Internet Explorer. The firm says IE is being seriously shaken up by rival browsers across the continent.