WebProNews

Nielsen: People Watching More TV Than Ever

Americans are gluing themselves to the screen more and more. That includes TV, Internet, and Mobile. According to research from Nielsen, as of the third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month.  In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.

Don't Write Online Advertising's Obituary Just Yet

Despite the prophecies of some online media moguls, online advertising isn't looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That's up 11% from the previous year.

Why Yahoo News Was Number One on Election Night

You may have heard that Yahoo News was the most popular site on the night of the United States Presidntial Election ten days ago. Now comScore has confirmed this along with some numbers for other sources making up the top five:

Simplicity and Search Quality Go Hand in Hand

Google respects simplicity. That's clear based on the design of their home page (assuming you don't use iGoogle). It's changed very little since the beginning. It's simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.

The Difference in Holiday Growth: Online and Off

As the holidays approach, are people going to do their shopping online or off? Well, both of course, but Hitwise shares some data that sees online shopping growth at 4.19% over the past four weeks, and that is up from 1.94% growth from the same period last year.

Advertisers to Use Banners Less?

A report from Borrell Associates claims that next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. A summary for the report says:

How Many Sites Are On the Internet?

If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites.  That's 948,000 more than a month ago. Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:

Local is As Local Does

It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year's showed that Yellow Pages were on top. What the Data Shows

More Fuel for the Social-Media-At-Work Debate

Not long after we discussed the stats, pros, cons, and variables for social media use in the workplace, here at WebProNews, UK firm Demos has been talking about a study that suggests that social media is in fact good for businesses. I'm still sticking with the "it depends on a number of variables" theory, but the Demos info is worth taking a look at either way.

Is Social Media Good or Bad For Business?

Business owners often struggle with the question of whether or not their employees should be using social media in the workplace. There are obvious reasons why they shouldn't, but there are certainly potential benefits as well, and unfortunately not a lot of clarity to the matter. So let's look at this from several different angles. Stats