WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.
This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.
Research from AT Internet Institute indicates that Microsoft is losing European market share in the web browser sector with Internet Explorer. The firm says IE is being seriously shaken up by rival browsers across the continent.
According to AdMob, which claims it is the world's largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.
AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.
The Participatory Marketing Network (PMN) and Pace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.
TurnHere has shared the results of an interesting survey on current and future trends in online video among brands and marketing agencies. The survey found that online video has and will continue to have a prominent place in the arsenal of marketers. It should be noted that TurnHere is an online video company.
Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.
"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.
Web app company Gomez, Inc. released the findings of a study on consumer mobile web experiences today, and found that most of them aren't happy with the performance of mobile web sites in general.
Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.
Chitika categorized the sites that get the most links from Twitter. Here's how it shakes out by genre according to the ad network:
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