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All Posts Tagged Tag: ‘studies’

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be inferior to organic results that would otherwise be surfaced. The paper was presented at Oxford University’s Antitrust Enforcement Symposium, and …

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Do More Posts On Social Media Get You More Followers?

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses. They looked at major brands across various industries and came to the same conclusion throughout: posting more often …

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Your Security Questions Aren’t Providing Much Security

Everyone’s favorite food is pizza, so when a site asks you to provide an answer for the security question What’s your favorite food, don’t say pizza. Providing answers to security questions is something we’re all very familiar with, as it’s been a tool for account security and recovery for a long time. But are these security questions even that secure? …

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Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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There’s a Good Chance Your Tinder Match Isn’t Single

Not that anyone on Tinder would care, but a new report says that there’s a pretty good chance the person you just matched is already accounted for. The study, published by Global Web Index, says the 30% of Tinder users are married and another 12% are “in a relationship”. So it’s pretty much a coin flip on whether you swipe …

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Only 60% of Parents Admit to Facebook Spying on Their Teen

In what appears to be a study conducted in a room full of liars, Pew reports that only 60% of parents admit to checking up on their teenagers via social media. That means that 40% of parents have never, ever, not even once peeked at their 14-year-old’s Facebook profile, Twitter page, Instagram profile, or anything. Even accounting for parents who …

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Teens, Get the Hell Off Your Phones and Drive

This post is brought to you by cranky old men everywhere. Teens, put down your goddamn phones and look at the road. Stop changing tracks on Spotify, stop texting bae. Stop dancing with your friends and looking at stuff in your passenger seat. Please look at the road. You’re going to die. Check out this two minute video from AAA: …

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Twitter Is Playing Whack-a-Mole with ISIS Accounts

Twitter has ramped up its own war with the so-called Islamic State, suspending more and more pro-ISIS accounts with every passing month. A recent report from ABC News quoted people familiar with the operation as saying Twitter has suspended at least 2,000 individual accounts linked to ISIS and ISIS supporters. And while that seems like a lot, it’s barely cracking …

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Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about email overload,” a spokesperson for Return Path said. The study found that the average consumer inbox received fewer than ten …

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Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

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Weight Loss Counseling Research Needed, Shows Study

As obesity rates in the U.S. continue to climb health researchers have begun to study many different factors that can affect weight. A new study suggests, however, that there may not be enough research into how doctors can encourage already-proven methods for weight loss. The study, published in The Journal of the American Medical Association, reviewed studies about how doctors …

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