All Posts Tagged Tag: ‘social media symbols’

Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers

Social media is showing signs of connecting with TV viewers. Nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture ACN +2.60% study. What is even more noteworthy is that one in three viewers will interact with social media after seeing a social media symbol on …

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