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Podcasting Audience To Reach 65 million

The U.S. podcast audience hit 18.5 million in 2007 and is on track to increase 251 percent to 65 million in 2012, eMarketer estimates.Out of the 65 million listeners, 25 million will be active users who tune in once a week. "As the US podcasting industry matures it is unquestionably creating a listening audience," says Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches, "And along with a larger audience comes increases in advertising spending tied to podcasts."