WebProNews

Google Testing Breadcrumb Display in SERPs

Google appears to be testing breadcrumbs in some search results, at least in some areas. If you are unfamiliar with the term breadcrumbs, it refers to the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page.

Google and Bing Tips for Site Architecture Issues

Google and Bing have both talked about site architecture issues lately on their blogs. Site architecture is an important part of search engine optimization, and crucial to ranking. "You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines," says Rick DeJarnette of Bing Webmaster Center.

Small Business Marketing Unleashed: Site Architecture

At the Small Business Marketing Unleashed Conference Stoney deGuyter, president of Pole Positioning Marketing talked about Web site architecture.