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Shop.org Articles

Cyber Monday Attracting More Than 100 Million Americans
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More than 106.9 million Americans plan to shop online today during Cyber Monday, up significantly from the 96.5 million who shopped on the same day last year, according to a new survey by Bigresearch conducted for Shop.org.

A survey released last week found that nearly nine in ten (88.2%) retailers will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.

 

More Online Retailers Focusing On Mobile Strategies
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The popularity of mobile applications among consumers is driving online retailers to speed up their mobile marketing initiatives, according to a new study from Forrester Research and Shop.org.

Nearly three-quarters (74%) of online retailers currently have or are developing a mobile strategy. One in five have a mobile strategy already in place.

Online Holiday Shipping Deadline Looms
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Most holiday shipping offers are set to expire on or before December 18, according to a new study by Shop.org and BIGresearch.

Nearly two thirds (62.3%) of retailers’ shipping deadlines for Christmas delivery will fall on or before December 18, with 34 percent of shipping deadlines occurring on December 18 itself.

Many of the busiest online shopping days of the year are set to take place this week as shoppers go online to make holiday purchases in order to meet impending shipping deadlines.

Is Cyber Monday Still A Factor In The Holiday Shopping Season?

So many of the traditions we adhere to and enjoy during the holiday season is based on myth. Santa Claus (hope no kids are reading this), mistletoe dates back to Celtic mythology, and if many people on the internet have their way Cyber Monday could join the list.

Will you shop online during Cyber Monday? …
 let us know.

Online Retailers To Focus On Facebook And Twitter During Holidays
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Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch.

Email Marketing in a Mobile, Social Media World
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It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

Online Retailers Optimistic About Sales
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The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.

Online Retailers Expect 15% Growth In Holiday Sales

The holiday season will be challenging for retailers but more than half (56.1%) of online retailers expect to increase sales at least fifteen percent over last year according to a study conducted by Shopzilla for Shop.org.

"Online retailers are resilient, but not immune, to the challenges of this holiday season," said Scott Silverman, Executive Director of Shop.org.

Shop.org Summit: Opening Up Your Brand
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Well, all that cute Web 2.0 terminology – you know how you guys do, combining two words to make one or leaving vowels out and stuff – is now the sole property of bloggers and developers, because marketers, if you’ll forgive the Kentucky boy in me, done went corporate boardroom on it.

Online Retailers Responsive to Shoppers

As online shoppers become more discriminating, retailers must provide a consistently positive experience, according to a Shop.org study "The State of Retailing Online 2007", conducted by Forrester research.