WebProNews

Man on his Way to Trademark "SEO"

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.   

Utilizing Social Networks to Make Your Posts Viral

This article talks about how social networks can make a post go viral - or spread like crazy. It focuses specifically on the biggest social networks - MySpace and Facebook. Facebook tends to be a bit more technical - allowing you to utilize apps to spread the word. They also attract different types of people.

PubCon - Multivariate Testing, Conversion Tweaking

Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

7 Questions About Professional Blogging

At PubCon in Las Vegas, the Search and Blogging Reporters Forum fielded questions about an array of topics, from blogging to SEO, to videos and RSS feeds.

PubCon - The Social Marketing Playing Field

This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Moderator: Joe Laratro Speakers:

SMX: Micro Communities

Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

SMX Social Media: Hi, Linkbait Chum

At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site.

SEOmoz Takes Cash, Plans Changes

Rand Fishkin disclosed he is giving up a small percentage of SEOmoz in exchange for a venture capital investment of $1.25 million from a pair of investors.

SES - SEM Pricing Models

Industry Track, Wednesday 3:15 - 4:30 PM

Can You Answer Rand's SEO Questions?

Rand Fishkin thinks a competent SEO firm ought to be able to handle ten questions about the search industry, and an eleventh if they are really knowledgeable about their work.