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Challenges with Raising Venture Capital & Being Transparent about It Challenges with Raising Venture Capital & Being Transparent about It
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It hurts to get close to something that you want and then not get it, doesn’t it? When we’re talking about money and business, this situation is even more painful. Furthermore, talking about the situation does nothing but add more grief to an already complicated situation.

Ranking Google Ranking Factors By Importance Ranking Google Ranking Factors By Importance
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Rand Fishkin and SEOmoz polled 132 SEO experts with data from over 10,000 Google search results, and have attempted to rank the importance of ranking signals. It’s not confirmed fact, obviously. Google won’t provide such information, but I suppose the …

Are Your Online Marketing Efforts Breaking the Law?

Rand Fishkin of SEOmoz has a fascinating (and probably startling to some) post up discussing some new guidelines from the Federal Trade Commission (FTC) regarding online marketing. The post stems from SEOmoz’s COO Sarah Bird, who is an expert on legal matters pertaining to marketing, and some things she revealed in a recent interview. WebProNews readers will recognize her from these WPN videos on various legal topics.

Top Web Brands and Parent Companies
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Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.

Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:

The Most Important Domains and Pages on the Web
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SEOmoz has a couple of very interesting charts showing the top 500 domains and the top 500 pages being linked to from different places. This paints a pretty good picture of what sites are held in the highest regards by content producers.

From Link Centric to Well Rounded
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I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially for new sites, but I put it last on my list. That’s right I said last. I may be old school but I have found I can cut back my dependency (time) on the number/quality of incoming links if I follow some basic principles.

SEOMoz Dishes On ‘Give It Up’ Secrets
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Rand Fishkin blogged about the little bits of secrets discussed at a session of the recent SMX Advanced conference; the session centers on some of the tips and tricks that aren’t widely known in search marketing.

The Battle For “SEO Trademark” Wages On

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.

Man on his Way to Trademark “SEO”
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Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.

 

 

Utilizing Social Networks to Make Your Posts Viral

This article talks about how social networks can make a post go viral – or spread like crazy.

It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.

PubCon – Multivariate Testing, Conversion Tweaking
Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

7 Questions About Professional Blogging

At PubCon in Las Vegas, the Search and Blogging Reporters Forum fielded questions about an array of topics, from blogging to SEO, to videos and RSS feeds.

PubCon – The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

Moderator:

  • Joe Laratro

Speakers:

SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

SMX Social Media: Hi, Linkbait Chum

At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site.

SEOmoz Takes Cash, Plans Changes
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Rand Fishkin disclosed he is giving up a small percentage of SEOmoz in exchange for a venture capital investment of $1.25 million from a pair of investors.

SES – SEM Pricing Models

Industry Track, Wednesday 3:15 – 4:30 PM

Can You Answer Rand’s SEO Questions?

Rand Fishkin thinks a competent SEO firm ought to be able to handle ten questions about the search industry, and an eleventh if they are really knowledgeable about their work.

Consumers Taking 34 Hours to Convert

MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.

As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.

Shocker: Writing Quality Important To Blog Readers

People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.

SEOmoz Becomes A Link Millionaire

Rand Fishkin celebrated a big number showing up in Yahoo Site Explorer, one that plenty of search optimization-minded folks would love to see.

SEOmoz Simplifies SEO

Now that the SMX Advanced conference has faded into memory, Rand Fishkin has posted something for those who may not be advanced enough for SMX topics.