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Google Propaganda, SEO and Why Marketers Need to Wake Up Google Propaganda, SEO and Why Marketers Need to Wake Up
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As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in …

How This Panda Victim Google-Proofed His Business How This Panda Victim Google-Proofed His Business
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Earlier this week, famous web entrepreneur Jason Calacanis unleashed his new app Inside. It’s a news aggregation service, which has proven immediately addictive to fans. While the app itself is an interesting enough story in its own right, there’s another …

Google To Writers: Don’t Upload Articles To Directories Google To Writers: Don’t Upload Articles To Directories
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Google has put out a new “Webmaster Help” video advising webmasters and writers against submitting articles to online article directories. It’s been pretty well-known that Google isn’t incredibly fond of these types of sites for a while now, but the …

Google Announces Action On Another ‘Link Network’ Google Announces Action On Another ‘Link Network’
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Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they’ve taken care of yet another one. This time it’s the French network Buzzea. Today we're taking action …

Google To Well-Established Sites: Don’t Coast On Your Laurels Google To Well-Established Sites: Don’t Coast On Your Laurels
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Google has released some new advice to webmasters of well-established businesses with domains that have been around for a long time. Keep up with the times, or you’ll be left behind. Said advice comes in the form of a “Webmaster …

Google Continues To Improve Crawling Capabilities For Smartphone Content Google Continues To Improve Crawling Capabilities For Smartphone Content

Throughout 2013 and into 2014, Google has been making various improvements to the way it handles website content on mobile devices. That continues this week with the announcement of a new user-agent for crawling smartphone content. Google says it’s retiring …

Cutts On How Much Facebook And Twitter Signals Matter In Google Ranking Cutts On How Much Facebook And Twitter Signals Matter In Google Ranking
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Google put out a pretty interesting Webmaster Help video today with Matt Cutts answering a question about a topic a lot of people would like to understand better – how Facebook and Twitter affect Google rankings. “Facebook and Twitter pages …

Expedia Apparently Penalized By Google For Linking Practices Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows …

Matt Cutts Has Declared Guest Blogging For SEO ‘Done’ Matt Cutts Has Declared Guest Blogging For SEO ‘Done’
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Google has been warning webmasters about guest blogging abuse for years now. This week, head of webspam Matt Cutts basically declared guest blogging dead. “Stick a fork in it: guest blogging is done,” says Google’s Matt Cutts. In light of …

Sarah Bird Is Now Officially The CEO Of Moz Sarah Bird Is Now Officially The CEO Of Moz
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A little over a month ago, Rand Fishkin announced that he would step down as CEO of Moz (formerly SEOmoz). He would remain with the company, and focus on product and marketing, while handing over the reins to President and …

Matt Cutts Discusses The Google Algorithm Matt Cutts Discusses The Google Algorithm
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Google has released a new Webmaster Help video in which head of webspam Matt Cutts discusses the Google algorithm and how it ranks results on a page. More specifically, he responds to the following submitted question: Does Google use the …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks
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Google has announced a couple of changes to the Search Queries feature in Webmaster Tools, improving stats for mobile sites and getting rid of rounding. For webmasters who manage mobile sites on separate URLs from the desktop versions (like m.example.com), …

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
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Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry …

Cutts On What You Might Not Have Noticed About Google’s ‘How Search Works’ Site Cutts On What You Might Not Have Noticed About Google’s ‘How Search Works’ Site
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Google has put out a new Webmaster Help video featuring Matt Cutts talking about some things “you might not have noticed” about the company’s How Search Works site. Google launched this site a little less than a year ago. It’s …

Rap Genius Climbs Out Of Google Penalty Box Rap Genius Climbs Out Of Google Penalty Box
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As you may have heard, lyrics site Rap Genius was hit with a big Google penalty around Christmas time for unnatural linking practices. The site was telling people they could be a “blog affiliate” and get “MASSIVE traffic” when they …

Rand Fishkin On The Best And Worst Parts Of Being Moz CEO Rand Fishkin On The Best And Worst Parts Of Being Moz CEO
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Last month, we learned that Moz (formerly SEOmoz) CEO Rand Fishkin is stepping down from the role. He revealed that he would be handing the reins over to President and COO Sarah Bird, while taking on less of a people …

Google Has A Lot To Say About Duplicate Content These Days Google Has A Lot To Say About Duplicate Content These Days
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Duplicate content has been an issue in search engine optimization for many years now, yet there is still a lot of confusion around what you can and can’t do with it, in terms of staying on Google’s good side. In …

Google Says It’s Now Working To ‘Promote Good Guys’ Google Says It’s Now Working To ‘Promote Good Guys’
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Google’s Matt Cutts says Google is “now doing work on how to promote good guys.” More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on …

Google: Your Various ccTLDs Will Probably Be Fine From The Same IP Address Google: Your Various ccTLDs Will Probably Be Fine From The Same IP Address

Ever wondered if Google would mind if you had multiple ccTLD sites hosted from a single IP address? If you’re afraid they might not take kindly to that, you’re in for some good news. It’s not really that big a …

Webmasters Think Google Has Eased Up On EMD Sites Webmasters Think Google Has Eased Up On EMD Sites
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Back in 2012, Google launched the EMD update, which the company described as a small update, affecting 0.6% of English-US queries to a noticeable degree. It was designed to demote low quality exact match domain sites. We don’t really hear …