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Google Says It Will Follow Five Redirects At The Same Time When Crawling Google Says It Will Follow Five Redirects At The Same Time When Crawling

About a year ago, Google put out a Webmaster Help video discussing PageRank as it relates to 301 redirects. Specifically, someone asked, “Roughly what percentage of PageRank is lost through a 301 redirect?” Google’s Matt Cutts responded, noting that it …

Donkey Cutts Is Donkey Kong With Matt Cutts Donkey Cutts Is Donkey Kong With Matt Cutts

Somebody has made a Donkey Kong game with Matt Cutts as the ape. It’s called, appropriately, Donkey Cutts. In the game, social signals increase your rank, and you get ten points for jumping over penguins and pandas, or lose the …

Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting

The latest “Webmaster Help” video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. Here’s the set of questions he answers verbatim: What …

Google Tells You How To Make Infinite Scroll More Search-Friendly Google Tells You How To Make Infinite Scroll More Search-Friendly

Does your site utilize infinite scroll? When does right, it improves the user experience, and saves users from having to click over to multiple pages to find the additional info they seek. Have you ever considered how it might affect …

Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments
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In his latest “Webmaster Help” video, Google’s Matt Cutts answers a question that a lot of people have probably wondered, particularly since Google launched the Panda update in 2011: how do the comments on your blog affect how Google sees …

Google Updated The Page Layout Algorithm Last Week Google Updated The Page Layout Algorithm Last Week
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Google’s Matt Cutts announced on Twitter that the search engine launched a data refresh for its “page layout” algorithm last week. If you’ll recall, this is the Google update that specifically looks at how much content a page has “above …

Cutts Says Google Has Taken Action On Another Link Network Cutts Says Google Has Taken Action On Another Link Network
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Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was …

Google Propaganda, SEO and Why Marketers Need to Wake Up Google Propaganda, SEO and Why Marketers Need to Wake Up
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As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in …

How This Panda Victim Google-Proofed His Business How This Panda Victim Google-Proofed His Business
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Earlier this week, famous web entrepreneur Jason Calacanis unleashed his new app Inside. It’s a news aggregation service, which has proven immediately addictive to fans. While the app itself is an interesting enough story in its own right, there’s another …

Google To Writers: Don’t Upload Articles To Directories Google To Writers: Don’t Upload Articles To Directories
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Google has put out a new “Webmaster Help” video advising webmasters and writers against submitting articles to online article directories. It’s been pretty well-known that Google isn’t incredibly fond of these types of sites for a while now, but the …

Google Announces Action On Another ‘Link Network’ Google Announces Action On Another ‘Link Network’
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Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they’ve taken care of yet another one. This time it’s the French network Buzzea. Today we're taking action …

Google To Well-Established Sites: Don’t Coast On Your Laurels Google To Well-Established Sites: Don’t Coast On Your Laurels
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Google has released some new advice to webmasters of well-established businesses with domains that have been around for a long time. Keep up with the times, or you’ll be left behind. Said advice comes in the form of a “Webmaster …

Google Continues To Improve Crawling Capabilities For Smartphone Content Google Continues To Improve Crawling Capabilities For Smartphone Content

Throughout 2013 and into 2014, Google has been making various improvements to the way it handles website content on mobile devices. That continues this week with the announcement of a new user-agent for crawling smartphone content. Google says it’s retiring …

Cutts On How Much Facebook And Twitter Signals Matter In Google Ranking Cutts On How Much Facebook And Twitter Signals Matter In Google Ranking
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Google put out a pretty interesting Webmaster Help video today with Matt Cutts answering a question about a topic a lot of people would like to understand better – how Facebook and Twitter affect Google rankings. “Facebook and Twitter pages …

Expedia Apparently Penalized By Google For Linking Practices Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows …

Matt Cutts Has Declared Guest Blogging For SEO ‘Done’ Matt Cutts Has Declared Guest Blogging For SEO ‘Done’
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Google has been warning webmasters about guest blogging abuse for years now. This week, head of webspam Matt Cutts basically declared guest blogging dead. “Stick a fork in it: guest blogging is done,” says Google’s Matt Cutts. In light of …

Sarah Bird Is Now Officially The CEO Of Moz Sarah Bird Is Now Officially The CEO Of Moz
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A little over a month ago, Rand Fishkin announced that he would step down as CEO of Moz (formerly SEOmoz). He would remain with the company, and focus on product and marketing, while handing over the reins to President and …

Matt Cutts Discusses The Google Algorithm Matt Cutts Discusses The Google Algorithm
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Google has released a new Webmaster Help video in which head of webspam Matt Cutts discusses the Google algorithm and how it ranks results on a page. More specifically, he responds to the following submitted question: Does Google use the …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks
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Google has announced a couple of changes to the Search Queries feature in Webmaster Tools, improving stats for mobile sites and getting rid of rounding. For webmasters who manage mobile sites on separate URLs from the desktop versions (like m.example.com), …

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
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Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry …