All Posts Tagged Tag: ‘SEO’

Google Launches Two Algorithm Updates Including New Panda

Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update, and when one of them is named Panda, it’s going to get a lot of attention. Have you been affected either positively or negatively by new Google updates? Let us know in …

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Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given time. With Google’s algorithms and manual penalty focuses changing on an ongoing basis, it’s hard to say what will get …

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Here’s Why Pinterest’s New Funding Is Good News For Your Business

Pinterest has reportedly raised a new $200 million round of funding, valuing the company at $5 billion. Investors are apparently impressed with the direction the already popular visual social media site is taking, which includes new native ads and enhancements to the search experience. Is Pinterest search part of your business strategy? Will it be in the future? Let us …

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What Have Google’s Biggest Mistakes Been?

Do you feel like Google makes many mistakes when it comes to trying to improve its search results? Do you think they’ve gone overboard or not far enough with regards to some aspect of spam-fighting? In the latest Google Webmaster Help video, head of webspam Matt Cutts talks about what he views as mistakes that he has made. He discusses …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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Matt Cutts’ Floating Head Reminds You About Your Pages’ Body Content

Google has released a new public service announcement about putting content in the body of webpages. Naturally, this features Matt Cutts’ head floating in the air. “It’s important to pay attention to the head of a document, but you should also pay attention to the body of a document,” he said. “Head might have meta description, meta tags, all that …

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Google On Criteria For Titles In Search Results

Google has talked about titles in search results in multiple videos in the past, but once again takes on the topic in the latest Webmaster Help video. They keep getting questions about it, so why not? In fact, Cutts shares two different questions related to titles in this particular video. “Basically, whenever we try to choose the title or decide …

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Google Drops Some ‘Upper Decker’ Knowledge (Courtesy Of Another Parked Domain)

Remember that story from the other day about Google’s questionable “answers” as it relies on websites to fill in the gaps in “knowledge” that its proper Knowledge Graph can’t answer? Well this one’s just funny. Just think of the traffic Urban Dictionary is missing out on. Oh, and the source is a parked domain again. Seriously, read this. Thanks, phillytown.com/glossaryhtm! …

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Google: Small Sites Can Outrank Big Sites

The latest Webmaster Help video from Google takes on a timeless subject: small sites being able to outrank big sites. It happens from time to time, but how can it be done? Do you have the resources to do it? Some think it’s simply a lost cause, but in the end, it’s probably just going to depend on what particular …

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Google’s ‘Rules Of Thumb’ For When You Buy A Domain

Google has a new Webmaster Help video out, in which Matt Cutts talks about buying domains that have had trouble with Google in the past, and what to do. Here’s the specific question he addresses: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to …

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Google Penalizes PostJoint, Another Guest Blog Network

Google has taken out another guest blog network. This time it’s PostJoint. Techtada tweeted about it to Matt Cutts (via Search Engine Land), who responded: @techtada any link or guest blog network that claims to have "zero footprints" is waving a giant red flag. — Matt Cutts (@mattcutts) April 18, 2014 Luana Spinetti says it can “thrive outside of Google”. …

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Schema.org Enters Its ‘Next Chapter’

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced the introduction of vocabulary to let sites describe actions they enable and how said actions can be invoked. “When we …

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