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Google: No Search Engine Is Completely Objective Google: No Search Engine Is Completely Objective
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Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to …

Google Discusses Google Play SEO For First Time Google Discusses Google Play SEO For First Time
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Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being. One of …

Google Just Took Out Thousands Of Linksellers Google Just Took Out Thousands Of Linksellers
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Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, …

Google Penguin Update Gets Ready To Bite Webmasters’ Noses [Penguin 2.0] Google Penguin Update Gets Ready To Bite Webmasters’ Noses [Penguin 2.0]
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Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there have been multiple iterations of the update to come out, but those have simply been …

Webmasters Hope This Google Test Doesn’t Become A Reality Webmasters Hope This Google Test Doesn’t Become A Reality
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Google has been running a test that eliminates URLs from search results pages (for the most part). Does this make results pages better? Would you be in favor of Google implementing this as a new design? Let us know in …

Is International SEO More Important Now? Is International SEO More Important Now?
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Ranking in search engines, particularly Google, is not getting any easier, but how often are you considering the search engines around the globe? Many in the industry see international SEO as only gaining in importance. Do you think it’s more …

Guess Which SEO ‘Misconception’ Matt Cutts Puts To Rest Guess Which SEO ‘Misconception’ Matt Cutts Puts To Rest
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In Google’s latest Webmaster Help video, Matt Cutts is asked about a common SEO misconception that he wishes to put to rest. The answer: Google is not doing everything you read about in patents. Cutts says, “There a sort of …

Google Updates Indexing To Treat TLDs Differently Google Updates Indexing To Treat TLDs Differently
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Google has been updating its indexing systems to treat some TLDs differently than in the past. Some country-code TLDs are being treated as generic TLDs. The list, which may still change more over time, of generic country code TLDs is …

Google Has People Scared To Link To Their Own Content Google Has People Scared To Link To Their Own Content
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Some webmasters are afraid to link to their own content, for fear of Google penalizing them. This isn’t exactly new, but the point is being emphasized lately (ironically by Google itself). Has Google ever worried you about your own linking …

Google Image Search Changes Have Not Been Kind To Webmasters Google Image Search Changes Have Not Been Kind To Webmasters
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Earlier this year, Google launched a new design for its image search, and ever since, there has been a substantial amount of backlash from webmasters claiming that the changes have decreased the amount of traffic they get to their sites. …

Google Penalizes Mozilla For Web Spam [Updated] Google Penalizes Mozilla For Web Spam [Updated]
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Update: It turns out that Google only penalized a single page from Mozilla. Matt Cutts weighed in on the “penalty” in that same forum thread (hat tip: Search Engine Land). Google has penalized Mozilla.org, the nonprofit site of the organization …

If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts
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Google posted a new Webmaster Help video today. This time, Matt Cutts addresses a question posed by fellow Googler John Mueller, who asks: A newspaper company wants to add an archive with 200,000 pages. Should they add it all at …

Matt Cutts On The SEO Mistakes You’re Making Matt Cutts On The SEO Mistakes You’re Making
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In the latest Webmaster Help video from Google, Matt Cutts discusses the biggest mistakes that a lot of webmasters are making when it comes to SEO. The top mistake, he says, is not making your site crawlable, which includes not …

How Page Load Speed Impacts SEO And User Experience How Page Load Speed Impacts SEO And User Experience
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Since Spring 2010 Google has used page load times as a factor in its search ranking algorithms. Google’s position is that faster-loading pages should be ranked higher because they provide a better experience for users. In Google’s own words, “Faster …

Bing Webmaster Tools Gets Geo-Targeting, New Malware Tool Bing Webmaster Tools Gets Geo-Targeting, New Malware Tool
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Microsoft has launched two new features for Bing Webmaster Tools: a new malware tool and geo-targeting. If Bing detects that a site is serving malware (either willingly or unwillingly) it will send a notification to the webmaster in Bing Webmaster …

Google Penguin Update Is A Year Old Google Penguin Update Is A Year Old
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A year ago today, webmasters and spammers (especially spammers) were rocked by un expected update from Google which has affectionately become known as Penguin. Initially referred to as the “webspam update,” it didn’t take long for Google to give the …

Google Talks Keeping “No Results” Pages Out Of Index Google Talks Keeping “No Results” Pages Out Of Index
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Google’s Matt Cutts takes on an interesting question in today’s Webmaster Help video: What is being done to detect and remove results from larger sites when they don’t have unique content that is relevant to a query (e.g. yelp.com results …

Matt Cutts On Penguin And Internal Links Matt Cutts On Penguin And Internal Links
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In the latest Webmaster Help video from Google, Matt Cutts responds to a question about Penguin’s effect on internal links that use the same anchor text. The exact question is: Do internal website links with exact match keyword anchor text …

Google On Buying Spammy Domains: Don’t Be The Guy Left Holding The Bag Google On Buying Spammy Domains: Don’t Be The Guy Left Holding The Bag
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In the latest Webmaster Help video from Google, Matt Cutts takes on an interesting topic. Can you buy a domain that has been penalized by Google for spam, clean it up and recover rankings? Well, it depends, and Cutts explains …

Google Introduces ‘x-default hreflang’ Annotation For Webmasters Google Introduces ‘x-default hreflang’ Annotation For Webmasters

Google introduced a new rel-alternate-hreflang annotation for webmasters to specify international landing pages. It’s called “x-default hreflang,” and it signals to Google’s algorithms that a page doesn’t target a specific language or location. “The homepages of multinational and multilingual websites …

Matt Cutts On Web Hosts That Host Spam Matt Cutts On Web Hosts That Host Spam
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In the latest Google Webmaster Help video, Matt Cutts discusses whether or not a site that is hosted by a hosting service that also hosts spam, has to worry about a negative impact on rankings. The answer is pretty much …