All Posts Tagged Tag: ‘SEO’

Google’s ‘Rules Of Thumb’ For When You Buy A Domain

Google has a new Webmaster Help video out, in which Matt Cutts talks about buying domains that have had trouble with Google in the past, and what to do. Here’s the specific question he addresses: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to …

Read More

Google Penalizes PostJoint, Another Guest Blog Network

Google has taken out another guest blog network. This time it’s PostJoint. Techtada tweeted about it to Matt Cutts (via Search Engine Land), who responded: @techtada any link or guest blog network that claims to have "zero footprints" is waving a giant red flag. — Matt Cutts (@mattcutts) April 18, 2014 Luana Spinetti says it can “thrive outside of Google”. …

Read More

Schema.org Enters Its ‘Next Chapter’

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced the introduction of vocabulary to let sites describe actions they enable and how said actions can be invoked. “When we …

Read More

Cutts Talks SEO ‘Myths,’ Says To Avoid ‘Group Think’

In the latest “Webmaster Help” video, Matt Cutts talks about SEO “myths”. He responds to this question: What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc.)? There are a lot of them, he says. “One of the biggest, that we always hear,” he says, “is if you buy ads, …

Read More

Cutts On 404s Vs. 410s: Webmasters Shoot Often Themselves In The Foot

Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server sends back a status code,” he says. ‘200 might mean everything went totally fine. 404 means the page was not …

Read More

Google Considers Making SSL A Ranking Signal

About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did not say it …

Read More

Matt Cutts Gets New ‘Melody’ Treatment

Okay, this exists. This comes from HighPosition.com. I randomly came across it on StumbleUpon, and it hardly has any views yet, so let’s change that. If you watch Matt Cutts’ videos regularly, you owe this one to yourself. You can watch it in a more theatrical setting here. And don’t forget to check out the Matt Cutts Donkey Kong and …

Read More

Google Hits Japanese Link Networks

Google’s head of webspam tweeted early Tuesday morning that Google has taken action on seven Japanese link networks over the past few months. He’s proud of the team: Incredibly proud of Japanese webspam team. Over last few months they've taken action on seven link networks! Makes playing field more level. — Matt Cutts (@mattcutts) April 8, 2014 This revelation follows …

Read More

Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, and by doing so, stopped providing publishers with keywords searchers use to find pages on their sites. It has, however, …

Read More

Google Wants To Get Better At Indexing Your Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers using structured data markup. “Many people also turn to Google to find and discover local businesses, and the best information …

Read More

An Update (Kind Of) On How Google Handles JavaScript

The latest Google Webmaster Help video provides an update on where Google is on handling JavaScript and AJAX. Well, an update on where they were nearly a year ago at least. Matt Cutts responds to this question: JavaScript is being used more and more to progressively enhance content on page & improve usability. How does Googlebot handle content loaded (AJAX) …

Read More

Here’s A Look At Demand Media’s Latest Google-Proofing Efforts [Updated]

Article Updated: See the end. As reported last month, Demand Media is now extending its content creation services to brands, publishers and agencies, essentially selling the content it has been using to get search traffic, monetizing it thorough brand partnership-based content marketing since taking a beating from Google’s algorithm. If you’re not familiar with Demand Media’s history with Google, the …

Read More