A couple days ago I posted asking readers to translate The Blogger’s Guide to SEO.
So far we already have 4 translations done:
A lot of my recent speaking engagements at both Search Engine Strategies and SMX have been geared towards running an SEO company, dealing with a changing economic landscape and similar issues.
It is with this in mind that I got thinking about what separates one company from another. There are many great SEO and SEM firms out there, I like to think that Beanstalk is among them but there are also a number of poor ones. What separates the two and why will some succeed and others fail?
Now that Google is a publicly traded company, traditions and advertiser friendly philosophies seem destined to clash with fiduciary responsibility. Imagine this scenario: Everybody uses Google, so every advertiser needs a presence there, and the law of supply and demand makes Google one expensive place to be.
Consider the terms "weight" and "weights"; to a fitness nut, they may signify different things, and in many markets, it’ll matter whether you optimize for singular or plural forms of keywords. A look at Google Trends data throws into question the idea of going plural by default.
So, while perusing Google’s Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what’s so special about it, I googled it, only to embark on one frustrating journey.
Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.
Within the mass confusion that can erupt when there is a blog controversy, occasionally a thoughtful post will emerge. Last week ShoeMoney wrote about the Death of SEO and here on this blog Greg Howlett supported that theory, while I spoke up to disagree with those opinions. Others have also been discussing the topic and Joost de Valk, has chimed in as well, after
Google has had a longstanding policy against advertising liquor, along with guns and gambling. Frank Watson at SearchEngineWatch found it surprising, then, when a search for [vodka] brought back Google Shopping results.
The search brought back results from various vendors, along with prices. "Now that does seem like they are contradicting their own rules," writes Watson.
Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to take on in house positions, all during a shrinking economy and a recession, the future is looking pretty bright for SEO …
When the Google Analytics team provided a pretty narrow definition of search engine optimization, the SEO gurus pricked up their ears. While their objections may seem pedantic in a way, the point is duly noted that one important element was left out of said definition: link building.
The focus of Laura Melahn and Jon Stona’s post was actually website optimization, a task distinctly different from SEO. In order to proceed, Melahn and Stona defined SEO this way:
If you wanted to be logical, you might not stick a company or product name on any page more than once; after people learn what the subject is, there’s little reason to repeat the fact. But if you want to be successful in terms of brand SEO, an entirely different approach is necessary.
"Optimize, optimize, optimize," some SEO experts will say, and that’s fine as far as it goes. But the question of what to optimize for – and how far to take the process – was addressed in a session called "Keywords and Content."
Sustaining Search Rankings and Increasing Site Conversions
Over the past three months, the WebmasterRadio.FM show Webcology and WebProNews have run a joint series of radio shows with corresponding articles on the ten basic steps or stages shared by most effective SEO campaigns. Today, we cover the last section (but certainly not final points) in a round-up article aptly named, “Keeping It Up”.
Here’s the understatement of the week: "This wasn’t the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm’s lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.
It seems the world we live in has recently been relocated to the ‘Twilight Zone’. The reason being, that recently a man named Jason Gambert is trying to register ‘SEO’ as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.
Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.
Whether starting out with a new domain name, or a domain that’s been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world’s biggest SE.
Here’s a hard truth for the hardliners to swallow: Outlawing something sometimes has worse consequences than the thing outlawed. Or, as the mob tried to tell Congress once: Prohibition’s a bitch.
Pardon my French. I’m descended from Appalachian bootleggers.
Google’s recent and notorious hard line stance against paid links is resulting in something quite predictable: The disaffected are leveraging every back-alley strategy they can think up. At least it doesn’t involve exploding trailers, tripwires, or bullets.
ComScore’s James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.
Google’s latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.
I remember sitting in on a session at one of the Search Engine Strategies conferences as a befuddled metrics firm rep told a crowd of equally befuddled marketers that a significant percentage of the search population actually typed the URL of the desired website into the search bar.
Please welcome Google to the damned-if-I-do-damned-if-don’t club. The superiority of search results is what led to Google’s dominance, and investors have pressured the company to get back to its core competency while raising revenue. As soon as they do, though, retailers pitch a fit because things become too fair.