WebProNews

SEMPO Offering Certification To SEM Agencies

Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.

Do We Need SEO Standards?

While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.

SES NY: Sara Holoubek Speaks On Behalf Of SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek.

Search Market Was A Big Spender In 2007

SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.Here are key findings from SEMPO's State of the Market Survey:

Using an SEO Company vs. Hiring an In-House Expert: The True Dollar Cost

It's a common question that companies who are considering hiring a search engine optimization company often face – is this something that we can do in-house?   More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

In-House SEM Salaries: Quite a Range

Earlier today we discussed some mind boggling statistics about search marketing and its efficacy, see: PPC Ads Are Ignored 88.5% Of The Time!. Another study, this time about search marketers by SEMPO, explores the earning potentials of SEMs. The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.

Search Marketers Have Big Budgets, Lack Experience

Around one third of in-house search engine marketers are managing monthly budgets of over $200,000 according to The Search Engine Marketing Professional Organization's (SEMPO) In-House SEM Salary Survey.

SEM Pros Earn Well, But Experience Is Required

Looking for a six-figure gig managing search marketing for a business? You will have to pick up a few years of experience before seeing a salary in that range.

SEMPO Organizes Annual Meeting

SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.