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Blended or Universal Search?

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.

Page Load Times Affect AdWords Quality Score
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Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

Google Leads Others In CPC Inflation
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Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen’s recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.

The InflectionPoint 2008 Conference

I just returned from the InflectionPont 2008 Conference down in San Diego.  What’s InflectionPoint?

Presidential SEM

After writing several posts on SEO and the Presidential candidates, I started thinking, what would I do if I ran for President of the United States, in terms of online presence and search marketing.

SMX West Coming Up Fast

One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.

Conversion Funnels in Web Analtyics

I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels.

With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.

Yahoo Patent Filing Sheds Light On PageRank
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As complex as Google’s PageRank may be, search experts at Yahoo seem to think it’s not complex enough. Based on patent filings, Yahoo is dabbling in ranking algorithms that incorporate more user behavior data in advance of the company’s next run at toppling Google’s haloed relevance.

Is the SEM Industry Headed Toward Hostility?

Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble.

The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

The Controversy of the SEMMYs

The Semmys has just been officially announced, and is a new award site for the best Search Engine Marketing, Search Engine Optimization and Social Media Marketing posts of the year, and is the brainchild of Matt at Small Business SEM.

SEMMY Awards Honor SMM, Viral Posts

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“.

In-House SEM Salaries: Quite a Range
Earlier today we discussed some mind boggling statistics about search marketing and its efficacy, see: PPC Ads Are Ignored 88.5% Of The Time!. Another study, this time about search marketers by SEMPO, explores the earning potentials of SEMs.

The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.

Report: Nearly 90% Don’t Pay Attention to PPC Ads
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The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

Search Marketing Trends to Watch for in 2008

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008.

The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

SEM for Large Companies

I was reading an excellent post today by David Meerman Scott on EMC’s troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I have trouble being too critical because I know what they are struggling with.

Ten Great Tips for Working with AdSense

Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you’re using the program, part of the advertiser budget will go to you, and the other part to Google).

 I wanted to add some tips from my own experience:

Yahoo Search Marketing Celebrates Wild Year

As Yahoo’s new Panama search marketing system took over the contextual ad duties for Yahoo properties, clients of the company witnessed plenty of changes through 2007.

SIS – SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

SIS – Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?

Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

An SEO Checklist for the New Year

While many are using this time to reminisce about the year that was, here’s a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year’s resolution – then commit to these essentials:

1. Stop Stabbing in the Dark – Keyword Intelligence

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