WebProNews

Report: Paid Search Spend Up 10%

SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.

Retailers Increase Paid Search Spend

Multi-channel retailers increased their U.S. paid search spend in Q4 08 by 12 percent compared to Q4 07.Consumers continued to convert online at a steady rate, although they spent 10 percent less on average per transaction compared with the prior year, according to a report from SearchIgnite.

U.S. Search Marketing Spend Sees Strong Q3 Growth

U.S. search marketing spend showed healthy growth in the third quarter of 2008, up almost 27 percent compared with the third quarter of 2007 according to a new study from SearchIgnite.Spend from existing search marketing advertisers is up year-over-year in Q3 across all engines by 26.9 percent in the U.S., a small increase from the year-over-year growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.