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Now Google Ad Extensions Will Have A Direct Impact On Rank

Now Google Ad Extensions Will Have A Direct Impact On Rank

By Chris Crum October 23, 2013 | 8 Comments

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Link Building for Bing Rankings: Dos and Don’ts
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It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

Yahoo Shutting Down Paid Inclusion
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Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan’s Search Engine Land received the following statement from Yahoo:

3 Reasons Why Your AdCenter Campaign Could Be Paused

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.

Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.

Search Engine and Social Traffic from Press Releases
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Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.

Google Lets You Simulate AdWords Performance
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Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

New Local Ad Strategy for AdWords
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Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.

"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."

Using Google’s Conversion Optimizer
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Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

StumbleUpon Can Get You Big Traffic and Lots of Links
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Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

Efficient Frontier Optimistic About SEM Sector

The worst may be over for the search engine marketing sector.  While significant drops in spending have occurred on a year-over-year basis, a new statement from Efficient Frontier indicates that the rate of decline has just about leveled off.  There’ve also been silver linings insofar as ROIs and Bing are concerned.

What Bing, Twitter, and Facebook Mean for SEO
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Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.

Microsoft Sues Alleged Click Fraudsters
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Reuters and the Wall Street Journal are both reporting that Microsoft is suing three people, accusing them of click fraud. The company apparently filed a complaint on Monday in a US federal Court in Seattle.

Are You Prepared for the New AdWords Interface?
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Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Are Local Businesses Trying Hard Enough with Paid Search?
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On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.

Juice Up Your PPC Quality Score from the Get Go
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Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

Bing Algorithm and Advertising Questions Answered
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Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question pertained to Bing’s algorithm, to which Microsoft’s Carolyn Miller responded: