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All Posts Tagged Tag: ‘Search engine marketing’

Now Google Ad Extensions Will Have A Direct Impact On Rank

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why …

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Former Googler Talks About Google’s Changes And Controversies

Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing Google has done this year in your opinion? Let us know in the comments. We recently caught up with Fox, …

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