WebProNews

Google Getting Aggressive with Advertising

Google is trying to get advertising agencies to warm up to it after years of not being their favorite entity. After all, think of all the marketing dollars spent on search engine advertising (and SEO campaigns for that matter) that agencies missed out on because of a certain search giant.Google Shows Off

Man on his Way to Trademark "SEO"

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.   

Could CPA Overtake CPC?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

SMX West Coming Up Fast

One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.

Is the SEM Industry Headed Toward Hostility?

Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble. The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

The Controversy of the SEMMYs

The Semmys has just been officially announced, and is a new award site for the best Search Engine Marketing, Search Engine Optimization and Social Media Marketing posts of the year, and is the brainchild of Matt at Small Business SEM.

SEMMY Awards Honor SMM, Viral Posts

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“.

In-House SEM Salaries: Quite a Range

Earlier today we discussed some mind boggling statistics about search marketing and its efficacy, see: PPC Ads Are Ignored 88.5% Of The Time!. Another study, this time about search marketers by SEMPO, explores the earning potentials of SEMs. The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.

Report: Nearly 90% Don't Pay Attention to PPC Ads

The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.