Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an "industry-first solution". It matches clicks on paid search ads to audiences on Facebook in...
As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has...
Say what you want about Google's transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Goog...
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of...
Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year's f...
A little over a year ago, Etsy launched search ads. This week, the company announced some new features to the offering, and dropped some numbers about the product.
Over the pas...
Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the "...
"Maybe the best ads are just answers." That's Google's motto for search ads, as described in the above video.
It is Advertising Week, and Google's talking about their efforts i...
Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall.
The product is aimed at local businesse...
Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new loc...
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