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Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

By Chris Crum June 5, 2014

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Google PLAs Proving Way More Effective Than Text Ads Google PLAs Proving Way More Effective Than Text Ads
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Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Yahoo/Bing CTR/CPC Consistently Higher Than Google Yahoo/Bing CTR/CPC Consistently Higher Than Google
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Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in …

Etsy Beefs Up Its Search Advertising Offering Etsy Beefs Up Its Search Advertising Offering
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A little over a year ago, Etsy launched search ads. This week, the company announced some new features to the offering, and dropped some numbers about the product. Over the past year, the company says, Etsy’s search ads have generated …

Microsoft / Yahoo Search Alliance Expands Microsoft / Yahoo Search Alliance Expands

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

Google Touts New Ad Formats as Answer to Print Circulars Google Touts New Ad Formats as Answer to Print Circulars

“Maybe the best ads are just answers.” That’s Google’s motto for search ads, as described in the above video. It is Advertising Week, and Google’s talking about their efforts in this department at the event in New York City. According …

AdWords Express (Formerly Boost) Launched for U.S. Businesses AdWords Express (Formerly Boost) Launched for U.S. Businesses

Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers …

Microsoft adCenter Getting Some New Local Features Microsoft adCenter Getting Some New Local Features
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Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad …

Is Search Advertising the Worst Form of Advertising? Is Search Advertising the Worst Form of Advertising?
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What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what …

Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

Yahoo/Microsoft Search Alliance in Cartoon Form
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Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

Yahoo Updates Advertisers on Microsoft Transition
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Yahoo has provided an update on the planned search alliance with Microsoft due out later this year. The company says the goal is still to have the transition in the U.S. and Canada complete before the start of the 2010 holiday season.

Yahoo says that in late summer, it will offer a window of several weeks in which advertisers can choose a time to initiate and complete their own transition.

Yahoo Sponsored Search Getting New Features
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Next week Yahoo will update its Sponsored Search product with two new features, which the company says will provide advertisers with more transparency into and control over their accounts. Yahoo’s Network Distribution feature will let advertisers run ads on Yahoo search pages, partners’ sites, or both. Those who run ads on Yahoo’s entire network, can also set different bids for Yahoo or its partners.

Google Now Rejecting AdWords Ads Without Proper Display
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Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.

Google Says Search Ads Boost Brand Awareness
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Google conducted a joint test with Levi’s and found that paid search ads raised consumer awareness of the Levi’s brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi’s when asked which brand of jeans came to mind when a Levi’s search ad was in the top sponsored position.

That seems pretty likely anyway, but only 30% named Levi’s when there was no Levi’s search ad on the page. You can’t deny that 23% is a pretty significant increase.

Ex-AOL CEO Emerges At Clickable

Jonathan Miller has reappeared on the Internet scene, this time as a member of the board of directors for online search ad management startup, Clickable.