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All Posts Tagged Tag: ‘Search Advertising’

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who have clicked on specific search ads. These can be targeted to get ads across Facebook’s entire ad inventory, a spokesperson …

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Paid Search Ads May Not be Worth Anything, Shows Study

As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has pioneered the paid search ad category for search engines, giving advertisers an easy way to show up in search results without gaining the popularity that would rank them higher in natural search results. As …

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Bing Ads Finally Get Those Skype-Integrated Call Extensions

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize Skype. This is something that “no one else can provide,” as Verma notes. This is one way where Microsoft’s acquisition …

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Google Revenue From Mobile Estimated At $20 Billion In 2016

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Company about Google’s estimated mobile revenues, which indicates that Google will make as much as $20 billion in mobile revenue in 2016. “According to a research report from Cowen, Google earned $2.5 Billion in mobile rev- enue in …

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Adobe: Google PLA Spend Nearly The Size Of Yahoo-Bing Spend (US)

Kenshoo recently released some research about Google’s Product Listing Ads (PLAs), the ads that power Google Shopping. The report indicated that PLAs are more effective than text ads, with higher return on ad spend, clickthrough rates, and conversion rates and lower cost-per-click. Today, Adobe released some new findings on the U.S. search advertising industry, with more ubpeat news for PLAs. …

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Google PLAs Proving Way More Effective Than Text Ads

Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen improved performance with PLAs? Let us know in the comments. A new Kenshoo report about global online retail in 2012, …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]

Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in ad spend quarter-over-quarter (which is pretty much how it went in 2011). “Last year, there was a large ramp-up in …

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Etsy Makes Search Ads Available To Thousands More Sellers

A little over a year ago, Etsy launched search ads. This week, the company announced some new features to the offering, and dropped some numbers about the product. Over the past year, the company says, Etsy’s search ads have generated $12 million in sales and 3.6 million “favorites” for 145,000 sellers who have used them to advertise their products. As …

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Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both on the organic side of things, as well as on the paid side. The transition has been complete in the …

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