Google conducted a joint test with Levi's and found that paid search ads raised consumer awareness of the Levi's brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi's when asked which brand of jeans came to mind when a Levi's search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi's when there was no Levi's search ad on the page. You can't deny that 23% is a pretty significant increase.
Jonathan Miller has reappeared on the Internet scene, this time as a member of the board of directors for online search ad management startup, Clickable.
Barry Diller isn't ready to say goodbye to Google, unlike the four IAC properties that will be spun off by the organization.
Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with WebProNews.
How often do you click a sponsored link? Rarely? Never?!
If you do not click them, who does?
Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.
iEntry 10th Anniversary
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