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Search Ad Spending Articles

Paid Search Ads May Not be Worth Anything, Shows Study Paid Search Ads May Not be Worth Anything, Shows Study
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As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has pioneered the paid search ad category for search engines, giving advertisers an easy way …

Yahoo Gains Search (Ad) Ground Against Google

According to a new study, search marketers are still giving far more money to Google than to Yahoo.  But when spending increases were presented as percentages, it turned out that Yahoo experienced a greater gain.