WebProNews

Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

Social Media's ROI Discussed At SMX

From the playground to the boardroom, "prove it" is the annoying phrase with which a lot of innovative ideas are met.  However, if you've been tasked with proving the value of social media (to either a boss or to yourself), the contents of an SMX Advanced session should help.

CPC Declines on Big 3 Search Engines, ROI Strong

Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google's fell 14%, Yahoo's fell 16%, and Microsoft's fell 28% over a year's time (via CNET). Essentially the study indicates that less money was spent per search ad.

You Can Probably Fit Online Video Into Your Budget

Unless you've been living under a rock, you're no doubt aware that online video has grown significantly in popularity over the last year or two. Many business owners are still skeptical about its benefits and ROI, while others are rushing into it just to keep up.

How Multiple Online Marketing Efforts Can Succeed

If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.How could it make any sense to let them operate as silos?

Digital Marketing and ROI - Attract, Retain and Convert

 “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.

Digital Marketing and ROI - Digital Marketing Choices

 “I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 - 1922, founder of the first American department stores and 35th US Postmaster General.

Digital Marketing and ROI - The Rules Rewritten

All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.

Sound Investments For Your Website

The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now.

Google Leads Others In CPC Inflation

Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen's recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.