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The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now.

Google Leads Others In CPC Inflation

Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen's recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.

Conference Saturation Can Lead to Burnout

I think conferences are great for coming up with business ideas and making meaningful friendships and business relationships, and I would not have as many opportunities as I have now unless I went to many conferences back in the day. But I think I have been going to about 8 or 10 conferences a year for the past couple years and have got burned out on them. I am going to be at Elite Retreat this year, but am hoping that I can take a break otherwise.

Blog ROI Models

For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy's golden touch."  It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what Guy touches." 

An Outlook on Marketing for the Year

The CMO Council just released its annual outlook for Marketing, based on insights from 825 senior marketers. I'm proud to say that this year's report was sponsored by Marketo as well as Deloitte Consulting LLP.

ROI and Social Computing

Over the last couple of days, I have been reading with great interest a number of the different blog posts that the last two articles I wrote on ROI and Social Computing have sparkled and, as I am going through them digesting some of the great points they bring together (Something I will blog about as well at a later time), I thought I would create an interim pos

Google Releases 'Conversion Optimizer' AdWords Feature

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Tracking Campaign Metrics with Excel

Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn't very helpful if that data isn't actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

Google Analytics Expands On Website Optimizer

The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google's Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.

Closed-Loop Marketers More Likely to Reach Goals

As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI.  I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data. Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”