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Reviews
Businesses Benefit From Reviews On Their Website
By Mike Sachoff
Small businesses that features reviews on their website are seeing significant returns, according to a new survey from RatePoint.
Among the 30 percent of small business retailers who had product reviews on their websites, 43 percent said reviews had led to more sales, while 28 percent indicated they had resulted in more traffic.
Add Video Reviews to Google Product Pages
Google has announced that they are now including relevant and "high quality" YouTube video reviews on product pages in Google Product Search.
"Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy," says Google Product Search Business Product Manager Paul Lee.
Yelp Review Leads to Defamation Suit
A California man named Christopher Norberg is in the middle of a legal dispute with a chiropractor for posting a negative review of his services on the site Yelp.com. The dispute stems from a billing experience, which Norberg referred to in his review, and the chiropractor filed a defamation suit. It is now a classic example of where the line between free speech and defamation should be drawn.
Jeff Gerstmann Returns With A Giant Bomb
GameSpot and CNET see their favorite fired game reviewer return with a rival gaming blog and a ton of street cred.
Metallica Really Enjoys Positive Reviews
The metal gods tossed their management team under the proverbial bus after those managers demanded takedowns of positive reviews by bloggers of some rough takes of Metallica's newest project.
LiveFeedback.org Helping Local Businesses
I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews. Problem: Local businesses have difficulties getting online reviews from offline customers.
Yahoo Local Worries About Your Psyche
Writing online reviews is good for the psyche, and a majority of adults like to help others by sharing their opinions this way.
Online Consumer Reviews Drive Offline Sales
By Mike Sachoff
Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.
Holiday Shoppers Look To Online Reviews
By Mike Sachoff
Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice
Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.
Amazon Reviewer Makes Headlines
By Doug Caverly
It’s hard to comprehend how he achieved this, but Peter Harris has managed to review over 2,500 products on Amazon.com. As an added point of interest: Harris doesn’t even have an Internet connection at his home.
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