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Revenue
Expectations Improve for Media Advertising Revenue
MAGNA released its US Media Advertising Revenue Forecast today, and reports that although the economy continues to face challenges, expectations for the future have improved significantly during the past two quarters.
Facebook Has Hit The 'Cash Positive' Mark
Facebook is still growing. They’re now at 300 million members—you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of “free cash flow positive.”
Twitter Secures One Billion Dollars In Funding
By Frank Reed
So it looks like Twitter has entered some rarefied air for sure. According to ReadWriteWeb and TechCrunch the micro-blogging juggernaut is moving into an exclusive club by securing a new round of funding ($50 million) based on a valuation of $1 billion (yup, it’s a b). No doubt, this will begin to stir the supporters and detractors alike.
Test Landing Pages for Big Impact on Bottom Line
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It's a simple concept. Test different versions of landing pages, and tweak them based on what works.
While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business's success.
Twitter Rolling Out Commercial Accounts
By Frank Reed
Since Twitter is getting itself back in the industry news with trademark travesties, DDoS attacks and some sideways competitive compliments it makes sense that the conversation turn to the R word: revenue.Smaller Circulation Newspapers Hanging In There
By Frank Reed
If you work for a smaller paper or you have a favorite local paper that you simply don’t want to see fade into the sunset this is OK news. I can’t honestly say that there is real good news. It’s about the newspaper business after all.
Biz Stone Talks About Driving Revenue For Twitter
By Frank Reed
With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks.
Quarterly Ad Revenues Drop 5%, Minor Setback Or A Sign Of Doom?
By Andy Beal
While other advertising verticals saw recent declines in growth, it seemed as if internet advertising would continue to be invincible. Well, it looks like the kryptonite just caught up with our Superman.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers just released new U.S. quarterly numbers showing a 5% decline compared to the same period in 2008.
Newspaper Ad Revenue Drops By $2.6B In Q1 2009
By Frank Reed
Yup, that’s a B as in billion. Just when you think the newspaper industry can’t take another hit it gets hit with a haymaker. According to TechCrunch, the Newspaper Association of America reported a 28.28% year over year in Q1.
Trademark Owners Up In Arms With Google's New Policy
By Frank Reed
The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.
