All Posts Tagged Tag: ‘Research’
TagMan, a marketing tag management firm that deals with problems associated with site tagging and tracking of online marketing campaigns, is sharing some interesting results from a survey about ad pixels and tag implementation. The firm surveyed 100 client and agency ad execs around the world, and found that 99% of those surveyed faced problems with ad pixel/tag implementation and management, costing them traffic and sales.
Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.
Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches.
There are some interesting survey results out from Best Buy today, regarding mobile phone users and their contracts. The findings reveal that about half of users don’t know when they’re contracts expire.
While the survey is used by the company to promote is new Upgrade Checker campaign, shed some light on the issue nonetheless.
Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.
Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.
Like most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.
What’s your search engine of choice? Why? Let us know.
According to a new report from IBM, vulnerability exposures reached record levels in the first half of the year. This info comes courtesy of IBM’s X-Force 2-1- Mid-Year Trend and Risk Report.
Over 4,300 new vulnerabilities were documented by IBM’s R&D team during this time period. This is a 36% increase from the same period last year. 55% of the disclosed vulnerabilities had now vendor-supplied patch at the end of the period.
Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.
Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.
Here are the top manufacturers and devices:
Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.
After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.
Chitika revealed its July search stats today, which have Bing at #2 in the search market, over partner Yahoo.
"July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot, and Bing beats out Yahoo! by a few percentage points for the #2 spot," the firm says. "AOL and [Ask] continue to jockey for 4th place."
IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.
Chitika has provided some very interesting search market-related findings. According to the firm, Firefox is responsible for a significant amount of Google’s share. In fact, based on the sample looked at, there were more Firefox-based Google searches than total searches from Bing or Yahoo.
It’s important to note that this isn’t representative of the entire search market, but it’s an interesting finding that may indeed have bigger implications in that market.
The NPD Group has released a new smartphone report, finding that Motorola and HTC have driven Android to the lead in the U.S. Android is installed on one in three smartphones sold, according to the group.
Meanwhile, for the first time since 2007, RIM has slid to the number 2 position, as Android took the lead.
While Android accounted for 33% of all smartphones purchased in Q2, RIM accounted for 28%. Apple came in third at 22% with the launch of the iPhone 4.
The smartphone market grew by 64% during the second quarter by Canalys‘ calculations. BlackBerry shipments grew by 41% and Apple’s share grew by 61% thanks to the iPhone 4’s release. However, it is Android that is getting the most attention from this report. According to Canalys, Android shipments grew by 886%.
According to data from NetMarketShare, Internet Explorer extended its usage share gains by another .42% in July, gaining about 1% global share since May.
The firm says, "This is the second month in a row of global gains for Internet Explorer and the third straight month of gains for Internet Explorer 8 in the United States. The gain comes at the expense of Firefox (-.9%) and Chrome (-.08%)."
It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.
On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.
Symantec has released its annual MessageLabs Intelligence Special Report, ranking the most spammed U.S. states and territories.
According to the report, Idaho receives the most spam (for the second year in a row), at a rate of 95.2%. The top spammed states are Idaho, Alabama, and South Carolina, with spam rates above 93%. The national average is only 89.3%. Indiana, Tennessee, Illinois, Utah, Washington, New Hampshire and North Carolina are next in line.
Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.
The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.
comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.
Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.
"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.
As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.
Retailers generated nearly $31 million in online coupon sales through RetailMeNot.com in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.
The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.
uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.
Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.
Yahoo has released some findings from a survey about how parents monitor children’s online behavior. The company says it makes safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo takes a "multi-faceted approach in promoting a safer online experience," Yahoo spokesperson Terrell Karlsten tells WebProNews.
It’s been quite clear that Android usage has been growing steadily, but a report from the NPD Group finds that in the first quarter of 2010, Android devices actually outsold iPhones (still behind RIM) in the U.S.
Here are the market share numbers for sales in the first quarter according to the report: