All Posts Tagged Tag: ‘Research’

Are Ad Pixel and Tag Issues Costing You Traffic and Sales?

TagMan, a marketing tag management firm that deals with problems associated with site tagging and tracking of online marketing campaigns, is sharing some interesting results from a survey about ad pixels and tag implementation. The firm surveyed 100 client and agency ad execs around the world, and found that 99% of those surveyed faced problems with ad pixel/tag implementation and management, costing them traffic and sales.

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Google: Consumers Rely on Search Engines Over Social for Product Searches

Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).  

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Bing Takes #2 Spot in Search, Even Without Yahoo’s Help

Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

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Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

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Half of Mobile Users Don’t Know When Their Contracts Are Up

There are some interesting survey results out from Best Buy today, regarding mobile phone users and their contracts. The findings reveal that about half of users don’t know when they’re contracts expire.

While the survey is used by the company to promote is new Upgrade Checker campaign, shed some light on the issue nonetheless.

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Why Are People Searching Less Than They Were a Year Ago?

Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

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The Search Market Isn’t Always What it Seems to Be

Like most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.

What’s your search engine of choice? Why? Let us know.

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Reported Security Vulnerabilities Reach Record Highs in 2010

According to a new report from IBM, vulnerability exposures reached record levels in the first half of the year. This info comes courtesy of IBM’s X-Force 2-1- Mid-Year Trend and Risk Report.

Over 4,300 new vulnerabilities were documented by IBM’s R&D team during this time period. This is a 36% increase from the same period last year. 55%  of the disclosed vulnerabilities had now vendor-supplied patch at the end of the period.

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Another Report Has Android Moving Up Quickly

Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

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Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

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Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

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Report: Bing Leaps Over Yahoo in the Search Market

Chitika revealed its July search stats today, which have Bing at #2 in the search market, over partner Yahoo.

"July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot, and Bing beats out Yahoo! by a few percentage points for the #2 spot," the firm says. "AOL and [Ask] continue to jockey for 4th place."

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Market Research Firm Says Internet-Connected Devices Will Surpass 5 Billion This Month

IMS Research has shared some findings indicating that the number of Internet-connected devices is expected to pass the 5 billion milestone this month. Furthermore, the organization forecasts 22 billion by 2020.

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Google Looks at Why People Follow Brands on Facebook

Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Read More Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to

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Facebook Gets 1 in 6 UK Page Views

According to research from Experian Hitwise, Facebook accounts for one in six page views in the UK. It’s the second most visited site.

In July, Facebook made up 7.14% of all UK Internet visits, according to the firm. It accounted for over half (54.48%) of all visits to social networking sites. Google UK was the top dog at 9.59% of visits.

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70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

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IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?

IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

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How Important is Firefox in the Battle for Search Market Share?

Chitika has provided some very interesting search market-related findings. According to the firm, Firefox is responsible for a significant amount of Google’s share. In fact, based on the sample looked at, there were more Firefox-based Google searches than total searches from Bing or Yahoo.

It’s important to note that this isn’t representative of the entire search market, but it’s an interesting finding that may indeed have bigger implications in that market.

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Report: Android on 1 in 3 U.S. Smartphones Sold

The NPD Group has released a new smartphone report, finding that Motorola and HTC have driven Android to the lead in the U.S. Android is installed on one in three smartphones sold, according to the group.

Meanwhile, for the first time since 2007, RIM has slid to the number 2 position, as Android took the lead.

While Android accounted for 33% of all smartphones purchased in Q2, RIM accounted for 28%. Apple came in third at 22% with the launch of the iPhone 4.

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Would You Pay for Twitter if You Had to?

Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.

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Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter.

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Study Indicates 60% of Handsets Will Have Mobile Browsers in 2015

ABI Research is sharing a new report in which it forecasts that over 60% of handsets will have mobile browsers in 2015. At 3.8 billion mobile devices, that would double today’s penetration rate, the firm says.

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Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

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Android Shipments Off the Charts

The smartphone market grew by 64% during the second quarter by Canalys‘ calculations. BlackBerry shipments grew by 41% and Apple’s share grew by 61% thanks to the iPhone 4’s release. However, it is Android that is getting the most attention from this report. According to Canalys, Android shipments grew by 886%.

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Internet Explorer Gains Share in Worldwide Browser Usage

According to data from NetMarketShare, Internet Explorer extended its usage share gains by another .42% in July, gaining about 1% global share since May. 

The firm says, "This is the second month in a row of global gains for Internet Explorer and the third straight month of gains for Internet Explorer 8 in the United States. The gain comes at the expense of Firefox (-.9%) and Chrome (-.08%)."

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Worldwide Mobile Phone Demand Gains Significantly (Not Just Smartphones)

The International Data Corporation (IDC) has released its Worldwide Quarterly Mobile Phone Tracker study, which finds a 14.5% increase in mobile phone demand, as the market fragments.

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Android Seeing Massive Growth in the UK

It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.

On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.

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Email Still Beats Social Networks for E-Commerce

A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

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Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

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Local Merchants Utilizing Social Media More as Confidence Remains Flat

This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

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Symantec Reports the Most Spammed States in the U.S.

Symantec has released its annual MessageLabs Intelligence Special Report, ranking the most spammed U.S. states and territories.

According to the report, Idaho receives the most spam (for the second year in a row), at a rate of 95.2%. The top spammed states are Idaho, Alabama, and South Carolina, with spam rates above 93%. The national average is only 89.3%. Indiana, Tennessee, Illinois, Utah, Washington, New Hampshire and North Carolina are next in line.

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Less Print Magazines Being Launched, But Also Less Dying

According to MediaFinder, which claims to be the largest online database of U.S. and Canadian publications, 90 magazines were launched in the first half of 2010. That is way down from 187 titles launched during the same period in 2009.

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Do You Experience Facebook Fatigue?

Facebook may be in big trouble. Mashable is pointing to a study from Roiworld that surveyed 600 teenagers, and found that while 80% of them are spending two hours per day online (on average), they are also showing signs of Facebook fatigue. According to this survey, one in five who have a Facebook account are either using it less or no longer visit it at all.

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Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.

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What the Display Ad Landscape Looks Like in the U.S.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

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Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

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The More People Read, the More Likely They’ll be to Choose an E-Reader Over an iPad

As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.

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McAfee Studies What Teens Are Getting Away with Online

McAfee has released the results of a study today, finding that nearly half of online teens have shared personal information with strangers. The study looked at this and other areas of concern for parents.

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Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

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What Coupon Searchers are Looking For

Retailers generated nearly $31 million in online coupon sales through in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

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Social Media Users Probably Not Doing Enough to Protect Their IDs

A new study conducted by the Ponemon Institute and sponsored by Experian’s found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

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Privacy and Security Still Obstacles for Check-In Services

uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.

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Consumers More Likely to Buy From Ads on Media Sites Than Social Media?

The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as, iVillage,, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

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Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

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Yahoo: Child Safety a Company Priority

Yahoo has released some findings from a survey about how parents monitor children’s online behavior. The company says it makes safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo takes a "multi-faceted approach in promoting a safer online experience," Yahoo spokesperson Terrell Karlsten tells WebProNews.

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Twitter Sees Nearly 10% Growth in May

Each month, we look at Twitter’s growth in terms of new user registrations, number of tweets, and tweets per user registration. This info is provided by Matthew Daines, the lead developer of Twellow, our Twitter app, which serves as the Yellow Pages for Twitter.

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Survey Suggests Majority Oppose Taxes to Save Journalism

Update: NYT’s Brad Stone has written another post about Pulse. He quotes a spokesperson for the Times, who says, "We want to be clear that we are willing to work with Pulse, but only under our terms of use."

More here.

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IE6 Falls Below 5% Usage in US, Europe, Still Beating Chrome

Mozilla Firefox and Google Chrome have taken up a good deal of the web browser headlines in recent memory. Google showcased its much-publicized speed tests for Chrome (even parodied by Opera), then launched a stable version for Windows, Mac, and Linux.

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U.S. Consumers Reportedly Go for Android Over iPhone in Q1

It’s been quite clear that Android usage has been growing steadily, but a report from the NPD Group finds that in the first quarter of 2010, Android devices actually outsold iPhones (still behind RIM) in the U.S.

Here are the market share numbers for sales in the first quarter according to the report:

RIM: 36%
Android: 28%
Apple: 21%

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