All Posts Tagged Tag: ‘Research’

Why You’re Probably Not Doing Personalization Well Enough

Why You’re Probably Not Doing Personalization Well Enough

SAP’s hybris released some interesting findings about how companies use personalization. In short, the company found that brands are failing at personalization at the expense of customer experience. Is personalization a significant part of your efforts? How do you personalize the customer experience effectively? Discuss. Hybris commissioned the study, which was conducted by Forrester. It polled 1,200 consumers and 200 …

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Yelp Finds Small Businesses Expecting A Good Year

Yelp Finds Small Businesses Expecting A Good Year

Yelp has released some findings from its first annual Small Business Pulse survey, which reached out to 900 small businesses in an effort to learn more about their focus in 2016. According to the company there is a great deal of optimism among these businesses. It found that 85% of American small businesses active on Yelp expect revenues to grow, …

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Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things

Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things

The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB) and EY finds. According to the study, fraudulent impressions, infringed content, and “malvertising” cost the industry that much annually. The solution, it posits, is to fix “badly designed business processes …

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Uber: Without Surge Pricing, You’d Never Get a Ride

Uber: Without Surge Pricing, You’d Never Get a Ride

Without surge pricing, Uber just wouldn’t be Uber. That’s the latest message from the company, which has just published a new study based on two naturally–occurring instances – one where surge pricing worked as planned and another where surge pricing was unavailable and everything went to hell in handbasket. Well, not exactly. But according to Uber, an Uber without surge …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Instagram Has a Bot Problem, Despite ‘Purge’, Say Researchers

After looking at over 10.2 million accounts and studying the behavior of 20,000 purchased fake accounts, some Italian researchers have concluded that Instagram still has a bot problem. How bad is it? According to security researcher Andrea Stroppa, it’s not great. He says that up to 8 percent of Instagram’s over 300 million users are bots. This, despite a concerted …

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ADHD Doesn’t Have To Be All That Bad

ADHD is often described by doctors and educators as one of the worst things a child can have. After all, it’s terrible if a child can’t pay attention, right? As it turns out, ADHD does have some benefits as well. Business Insider reports that recent research has found that ADHD isn’t quite as bad as we previously thought. In fact, …

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Facebook Changes Its Research Approach After Controversial Experiment

You’ll probably recall the controversy Facebook found itself in a few months ago when it was discovered that an experiment it conducted a couple years ago manipulated people’s emotions by showing them different types of content in the News Feed. The study was called “Experimental Evidence Of Massive-Scale Emotional Contagion Through Social Networks”. More on that here. The company announced …

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Farrah Abraham Is A Stripper Now, Doing It For Research

Former Teen Mom star Farrah Abraham is now keeping busy doing research on how to run an adult establishment — at least that’s how she explains her new job as a stripper at the Palazio Gentlemen’s Club in Austin. “A friend of mine works there and I’m researching,” she said. “I’ve been trying out all the roles that make up …

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50 Cent’s Music May Help You Get A Job?

Before heading out to an important job interview, listening to 50 Cent’s “In Da Club” could give people a competitive advantage over other applicants: you’ll get confidence. In a study published by The Society for Personality and Social Psychology, researchers found that bass-heavy music such as “In Da Club” made people feel more confident before going into job interviews. Researchers …

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Sasha Shulgin, Known as ‘Godfather Of Ecstasy,’ Dead At 88

Sasha Shulgin is known by many as the “Godfather of Ecstasy” due to his role in inventing the popular party drug. It wasn’t the only chemist’s only achievement, however, and it’s proper to remember a brilliant scientist upon his death. NPR reports that Alexander “Sasha” Shulgin died at his home at the age of 88. While he is credited, and …

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Schizophrenia May Be Caused By Genetic Mutations

“Schizophrenia cannot be understood without understanding despair.” The Scottish psychiatrist R.D. Laing’s words are as apt as they are succinct. 20% to 40% of men and women diagnosed with schizophrenia are so tortured by their condition, that they attempt suicide. 5% to 13% complete the act. But as the scientific battle against this devastating disorder presses on, researchers are learning …

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Asthma Symptoms Get Subdued By New Molecule

As I live and breathe! Wait – where did that saying come from? We can’t very well do the former sans the latter. That’s why it’s awesome news for asthmatics that a medicine capable of suppressing allergen-induced asthma attacks might be imminent. Of the 25 million plus Americans with this condition, 60% have attacks caused by allergens. Research headed by …

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Shroud Of Turin Research Has One Doctor Convinced It’s The Real Thing

The Shroud of Turin is one of the most controversial artifacts to have ever been found. The piece of cloth depicts a man’s face, hands and legs that many claim to be the body of Jesus Christ. For some, it’s proof that Jesus lived, died and was resurrected. For others, it’s a dirty piece of cloth that people put too …

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Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

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Vitamin D Supplements: Proven Useless?

Vitamin D Supplements have been found practically useless in a new study out of New Zealand which flies in the face of everything that we have been told. Vitamin D has been thought helpful in the prevention of many diseases and ailments such as heart attack, stroke, and even depression. However, the new study finds that Vitamin D in supplement …

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Supervolcano Study Yields Unnerving News

What’s ashen, dark, and dead all over? Earth, potentially – if a supervolcano ever explodes! The truth is, if a supervolcano were to actually erupt, it could indeed be an extended winter for us – a volcanic winter, that is. Forget about frostbite and mittens; it might pretty much be curtains for civilization. That’s not really news, though. So, why …

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Scientists Use Vodka to Send World’s First Molecular Text Message

Researchers at York University in Toronto have finally found a good use for vodka. Using a simple setup with a spritzer and a receiver, placed apart from one another on a table, they were able to send the world’s first molecular text message. The message was programmed into a series of sprays, and the alcohol was sprayed across the room …

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The Zuckerberg Files: Archiving Every Single Thing Mark Zuckerberg Has Ever Said

Mark Zuckerberg has made a lot of money convincing people that they should contribute to a public, permanent record of everything they’ve ever said or done. Now, in a project that can only be described as the most poetic of justice, everything that Mark Zuckerberg has ever said is going to be available, for scrutiny, in one location. A new …

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More Than One Third of Americans Own a Tablet

The number of Americans who own tablets is rising – fast. According to a new report from Pew, 35% of Americans aged 16 and older own a tablet, up from 25% last year. Five years ago, only 5% of adults owned tablets. As you can see, e-reader ownership is also on the upswing with nearly one quarter of Americans possessing …

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Gartner: 3D Printer Industry To See Massive Growth Over The Next Few Years

There’s no denying the cool factor that 3D printers have gained over the last few years. This has led to an increase in purchases from hobbyists and other non-industry consumers. That increase is now leading to explosive growth in the industry. In a report out of Gartner, the tech research company says that worldwide shipments of 3D printers priced under …

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15% of Americans Don’t Use the Internet

You’re reading this article. You probably checked your email at some point this morning. You also posted a Facebook update, checked your Twitter feed, or scrolled over reddit too. I know you did – I won’t tell your boss. To you, it’s inconceivable that in this day and age, there are people who don’t use the internet for these things. …

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Insulin Treatments for Diabetes May Become Obsolete

Type-1 diabetes is a medical condition in which patients suffer from a deficiency of insulin, produced in the islets of Langerhans region of the pancreas. Insulin is responsible for regulating the metabolism of energy in the body, primarily in the form of glucose. Insulin takes glucose from the blood, which in high levels can become toxic, and stores it as …

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Big Data Spending to Surge This Year

As technology manufacturers deal with falling PC sales, many companies are turning to their enterprise solutions and services businesses to shore up revenues. One of the solutions that shows the most promise is the burgeoning big data industry. As the information transmitted daily become too large for individuals or even small teams to parse, companies will increasingly see a need …

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Autism Project in GA is Working for Early Diagnosis

Hearing that your child has a disorder is nothing any parent wants to hear, but often many developmental disorders are discovered when the child is fairly young. This isn’t always the case with autism, though, as the median age children are diagnosed is around eight years old. An autism research center has partnered with a group in Georgia to raise …

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Chronic Pain, Is It All In The Brain?

“Mind over matter” is advice that seems to come up again and again these days. Can this advice be helpful even with something as brutally overwhelming as chronic pain? Well, according to new research much of the pain is wired in the brain. A recent study conducted by Ali R. Mansour and A. Vania Apkarian from Northwestern University’s Feinberg School …

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USA! USA! We’re Number One…in Porn! (We Did It, You Guys)

Hello fellow Americans. Recently losing our obesity crown to Mexico has probably got you feeling a bit down, and I understand that. Chanting “We’re Number two, we’re number two” doesn’t really have the same ring to it. We’re still number one in terms our incarceration levels, and I’m sure we’re still on top in number of current reality shows about …

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People on the Internet Are Made Nicer by Other People’s Niceness

If a book, TV show, movie, restaurant, etc. is incredibly popular (I mean, everyone is raving about it), there’s a chance that you might assign it a positive rating too – even if you weren’t that impressed. Call it peer pressure, call it the sway of the crowd, or call it “herding,” but the fact remains: people are influenced by …

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This Mosquito Video Will Make You Feel Icky

Mosquitoes are the worst insect to ever grace this planet. They take a person’s blood without asking, and only leave behind West Nile and Malaria in its place. I thought a video showing how a Mosquito bites an animal would make me perhaps appreciate the little bloodsuckers in some small way, but it just makes me hate them more. National …

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Google Glass May Just Help The Blind ‘See’

What do you think of when you hear about Google Glass? Is it Google being stingy about porn and facial recognition, or is it about the potential for crazy augmented reality video games? There’s even more that Google Glass can do, but you probably never thought Google’s AR glasses would ever help the blind see. Say hello to OpenGlass, a …

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