WebProNews

Facebook Hogging The Internet

Facebook has a lot going for it lately.

A Breakdown Of Trust In Advertising

One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself." Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.

Hulu Receives Good News Concerning Their Online Ad Format

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.

Reports Say Microsoft Could Be Selling Razorfish

When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.

NY Times Making Cuts To Paper Editions

I know it has everything to do with journalistic integrity and it is the right thing to do but when a newspaper the stature of the New York Times reports on the cuts it must make to its sections to ‘survive’ it’s still sad.

Social Media Market Still Miniscule, But Is Growing

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

The True State Of Online Advertising, If There Is One

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?

Panel Of Experts List Top 30 Innovations Of The Past 30 Years

To celebrate their three decades on the air, PBS’ Nightly Business Report teamed up with Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania,