Look for (or hide from) more debates about the iPhone and Android devices.  Even as Apple fans prepare for all the hoopla surrounding another iPhone launch, it seems that Android’s achieved another victory, with Quantcast putting its U.S. market share up by a significant amount for May.

It’s time for another personnel-related announcement, and this morning, Yahoo and Microsoft are off the hook.  Instead, it’s Google that someone is quitting, as a longtime employee of the company has decided to leave it in favor of a newly created position at Quantcast.

Here are a couple odd facts for you: compared to people everywhere else, folks in North America dislike Chrome.  And individuals who live in Mexico, the U.S., and Canada are unusually big fans of Internet Explorer.  That’s what new Quantcast data implies, anyway.

Is Twitter’s hype drawing to a close? Has there always been as much merit to Twitter as hype anyway? These are the kinds of questions being tossed around as more and more information becomes available indicating that Twitter may not be as popular as many of us thought it was.

Michael Arrington’s TechCrunch has been the top tech blog for quite some time in terms of traffic. It has been discovered that Pete Cashmore’s Mashable has actually overtaken that title now.

ith the new feature, you can supposedly compare unique visitor estimates over time for various sites, making Google trends compete with Quantcast and Compete. Despite various screenshots posted, I can’t see the unique traffic numbers for any site I try.

A bigger surprise is that you can’t see any traffic estimates – even estimates! – for Google.com.

Click the image to enlarge further.

There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website.

There’s nothing extraordinary about it, but 20,000 is a good, round number.  And for Quantcast, it amounts to an important milestone, because that’s how many publishers the open Internet ratings service has attracted.

Websites in Quantcast’s ‘Quantified Publisher’ program now have some new free media measurement tools to help determine the effectiveness of the videos and widgets they publish.

In what there calling "The Facebook Effect," metrics firm Quantcast says widgets developed on the Facebook platform are driving substantial traffic spikes for the websites they’re connected to.

The challenge of measuring the reach of a website for advertising purposes has become increasingly complicated, thanks to the myriad ways of distributing content.

Marshall Sponder turned me on to a post from Ian Thomas at Microsoft confirming the rumors that Microsoft is building a web analytics application code named Gastineau.