WebProNews

Google Trends Launches With Some Problems

ith the new feature, you can supposedly compare unique visitor estimates over time for various sites, making Google trends compete with Quantcast and Compete. Despite various screenshots posted, I can't see the unique traffic numbers for any site I try.A bigger surprise is that you can't see any traffic estimates - even estimates! - for Google.com. Click the image to enlarge further.

Mistakes in Web Analytics

There's a lot of talk in the measurement community about best practices--accepted methods to measure and optimize a website.

Quantcast Makes Its Mark On 20,000 Publishers

There's nothing extraordinary about it, but 20,000 is a good, round number.  And for Quantcast, it amounts to an important milestone, because that's how many publishers the open Internet ratings service has attracted.

Quantcast Broadens Media Measurement

Websites in Quantcast's 'Quantified Publisher' program now have some new free media measurement tools to help determine the effectiveness of the videos and widgets they publish.

Facebook Widgets Cause Dramatic Traffic Increase

In what there calling "The Facebook Effect," metrics firm Quantcast says widgets developed on the Facebook platform are driving substantial traffic spikes for the websites they're connected to.

Quantcast Plays The Metrics Game

The challenge of measuring the reach of a website for advertising purposes has become increasingly complicated, thanks to the myriad ways of distributing content.

Microsoft Releasing Web Analytics Tool: Gastineau

Marshall Sponder turned me on to a post from Ian Thomas at Microsoft confirming the rumors that Microsoft is building a web analytics application code named Gastineau.