Internet advertising revenues reached $10.9 billion in the first half of 2009, a 5 percent decline from the same time in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
Search and display advertising continue to account for the largest percentages of overall advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up three percent from the same period in 2008.
There are about 5.5 billion people on the planet. Roughly 2.5 billion of them use cell phones.
Only 1.1 billion surf the Web.
So when Vinton G. Cerf, who currently serves as Google’s vice president, states that mobile phones will fuel the growth of the Internet, well . . . maybe we should believe him.
“The mobile phone has become an important factor in the Internet revolution,” said Cerf. “You will get those other 5.5 billion people only when affordability increases and the cost of communication goes down.”
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that online ad revenue reached $3.864 billion for the first quarter of 2006.
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