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All Posts Tagged Tag: ‘Publishing’

Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. This is according to a report from The Wall Street Journal, which cites people briefed on discussions the company has …

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LinkedIn Explains How It Finds Audiences For Your Posts & Filters Out The Low Quality Stuff

Earlier this year, LinkedIn opened up its publishing platform to everyone, enabling people to post content beyond simple status updates and links. You may be wondering who’s actually seeing your posts. According to LinkedIn, members who have published at least one article on the company’s publishing platform have an average of 1,049 1st degree connections and 42 followers. LinkedIn Engineering …

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BuzzFeed Is About To Get A Lot Bigger

BuzzFeed, the publisher you either love or hate (or possibly some strange mixture of the two) announced a major expansion plan, propelled by a fresh injection of cash in the form of a $50 million series E round of funding from Andreessen Horowitz. The publisher says its editorial team will grow and become three separate divisions: BuzzFeed News, BuzzFeed Buzz, …

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Facebook Outage Led To 3% Decline In Traffic To News Sites [Report]

Last Friday, Facebook went down for somewhere between a half an hour and an hour for a lot of users. According to CharBeat, this led to a decline of 3% in overall web traffic to news sites, and an 8.5% decline in mobile traffic. As a result of the outage, people visited news sites themselves, rather than relying on their …

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Google Launches Two New AdSense Ad Sizes

Google announced the launch of two new ad sizes for AdSense ads – 970 x 250 Billboard and 300 x 1050 Portrait. These, the company says, will help publishers reach more advertisers, and of course, “enhance the user experience”. “As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image …

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Newscred, Percolate, Brand.com Scheme To Alter Digital Content Creation

A group of companies is seeking to change the face of content creation and alter how brands are able to connect with target audiences online. They’re attempting to make an impact on the online news industry in a way that’s meaningful to businesses looking to promote their products and services, without compromising the integrity of interested publications. Companies like Newscred, …

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NBCU Kills DailyCandy, Television Without Pity

Last week, news emerged that NBCUniversal-owned DailyCandy and Television Without Pity are shutting down. Both are considered by some to be pioneers of an all but forgotten Internet era. The former was primarily an Internet newsletter in its early days, and the latter was a place for people to discuss TV shows in a forum setting. A “short goodbye” on …

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Infographic: Publishers Can Increase Revenue With Better Big Data Analysis

Yieldex has put out a new infographic about how publishers can stop missing out on lost revenue opportunities with more accurate forecasting. It analyzes how big data analysis of online ad inventory can result in more accurate forecasting and optimization, which it says can increase ad revenues up to 35% a year. It makes three main points: partial or inaccurate …

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WordPress Founder Talks To LinkedIn About The Future Of Publishing

This video’s about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. It’s part of the LinkedIn Speaker series. It’s probably safe to say that Mullenweg knows a bit about what he’s talking about when it comes to publishing. …

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Google Says Knowledge Graph Is The ‘Swiss Army Knife’ To Your Site’s Corkscrew

With the Knowledge Graph, Google is trying to be the “Swiss Army Knife” to publishers’ corkscrews. That is according to Google SVP and software engineer Amit Singhal, who spoke at SMX West earlier this week. Do you think this is a good analogy? Has your traffic suffered from Google putting its own content on search results pages? Let us know …

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Jeff Bezos And Others Give Business Insider $12 Million

Business Insider announced on Wednesday that it has raised a new $12 million round of funding from existing investors including Amazon CEO Jeff Bezos. Others include IVP, RRE, and Gordon Crovitz. According to CEO Henry Blodget, Business Insider will use the money to create “more great digital journalism (including long-form narratives and investigations),” more photography, more video, more data and …

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Google Enters Ad Partnership With Time Inc.

Google has partnered with Time Inc. to launch the Time Inc. Global Exchange, a new ad exchange giving marketers programmatic access to Time’s properties around the world, which reach 116 million consumers. It will be powered by the DoubleClick Ad Exchange. “The strategic relationship between Time Inc. and Google to enable programmatic buying across markets will result in one of …

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