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Publishing Articles

Reuters Faces Blog Backlash for Altered Photo

It’s interesting that, just before I get ready to discuss online reputation monitoring at SES San Jose, Reuters is facing a blog storm.

Convert to a Dynamic, RSS-Enabled Publishing Platform

Things have changed a lot for web publishers since I wrote the first edition of Power Linking in 2002. Back then there was only one option for publishing websites for the average, non-geek: static html pages.

Straight Up Site of Interest – Blog Publishing

The wait is over. It’s time to sit back, relax, and enjoy another installment of our Straight Up Site of Interest.

RSS Marketing Survey

If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.

New Intranet Report Includes Social Media

Melcrum Publishing has just published a research report entitled Transforming Your Intranet.’

Buy Side Publishing, An Open Model

Allow me to further simplify the Buy Side Publishing model. The most efficient part of the content business isn’t in how or what they produce, nor how they distributed it, but how they make money.

Buy Side Publishing

What are the alternatives to DRM with a viable business model for content producers in an increasingly decentralized market?

Google Print Ads A Failure

Lots of articles recently about how Google’s print advertising program, where the Goog buys up ad space in magazines and parcels out portions of it to high bidders, didn’t attract the interest Google was hoping for.

Why Google Finance Makes Me Sad

I’ve had several folks ask me what I think of Google Finance. There’s already a fair amount of good commentary out there on the topic …

How To Take The Pain Out Of Publishing Your Ezine

99% of all ezines are not “being a reporter” on current events; that is the first and most important thing to understand.

Changes At Yahoo Publishing Network

Options for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.

Edgeio Thoughts

I’m way behind on stuff I’d planned to write (and read) and am also now partially sleep deprived thanks to weird schedule gyrations, SES New York, and The Fire Alarm From Hell at the Sheraton (a story for later). So take this with a grain of salt or two.

SimpleFeed Secures RSS Feed Publishing

SimpleFeed has made a secure RSS option available for businesses that wish to publish RSS feeds while requiring a login to view their content.

Publishing on the Edge will Change the Game

Keith Teare has published The first law of RSS (updated) which says:

Publishing A Newsletter

Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box.

Publishing E-zines via RSS

It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

Yahoo Publishing Network Agreement Excludes Non US Readers from Viewing Ads

A reader just emailed me to let me know that he’d been accepted into Yahoo’s Publishing Network as a beta tester but that he’d noticed a rather odd clause in the agreement that he had to enter into.

Has Yahoo Publishing Network led to Higher Adsense Click Values?

Jason has a theory that click values in Adsense have increased since the introduction of the Yahoo Publishing Network and writes …

Publishing Great Content To Boost Your Link Popularity

Before we get started, there’s a couple of things that I ought to point out…

It’s All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

The 7-Step RSS Marketing Plan
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If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance.