Quantcast

Publishers Articles

Obvious: People Don’t Want to Pay for Online News
· 4

Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they’re favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don’t really want to pay.

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

Google Trying to Differentiate Between Blogs and News?
· 2

Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.

You can see a few examples here:

Google News SEO Tips – Ranking in News Search
· 47

I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.

Blog Comments Going Real Time?
· 9

Comments on blogs posts and articles have in the past generally been a good measurement of how people have engaged with content, but as the web becomes more social and "real-time," the conversation is going all over the place, and there are other ways that people are engaging in conversation about content (this is why shareability is so important by the way).

Can SEO Help Save the Publishing Industry?
· 26

At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

Forbes.com CEO Thinks Publishers are Killing Web Ad Potential
· 1

Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.

Internet.com Sold for $18 Million
· 1

WebMediaBrands (formerly JupiterMedia) has just announced that it is selling Internet.com for $18 million to QuinStreet Inc. QuinStreet calls itself the leader in online performance-based vertical marketing.

Digg Sets Record Straight on DiggBar URLs
· 1

There has been a lot of talk about the DiggBar and its handling of URLs this week, after the company implemented some changes in its service. To clear the air, Digg has addressed the situation.

Digg CEO Jay Adelson issued the following statement on Digg the Blog:

Google News Publishers Get Their Questions Answered

Google has posted a Frequently Asked Questions (FAQ) page for publishers who either have their content picked up by Google News or are looking to do so. On the page Google answers questions regarding acceptance, content inclusion, sitemaps, and errors.

Understanding How Competitors Are Driving and Engaging Traffic
· 1

Last month Compete.com launched with a new look. WebProNews had a few words with Compete’s Director of Market Development, Aaron Prebluda who talked a little bit about the new design. Have you used Compete since its relaunch? What do you think about it? Share your thoughts.

Ad-Supported Businesses Need to Keep Ads Engaging
· 3

Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

AdSense Reports In Euros Now Available
· 1

Suppose that, just in order to get an idea of how much money you’re making, you had to look up an ever-changing conversion rate and multiply a pair of numbers on a daily basis.  Well, overseas AdSense publishers have been doing this for some time, but thanks to a new move on Google’s part, the process is getting much simpler.

New Sharing Options About to Be Rolled Out to 80,000 Sites
· 1

Tim Schigel - CEO of ShareThisShareThis, creator of the ShareThis widget that allows for the easy sharing of content via your favorite social networks, has announced a new version of the widget with some added features. I just chatted with CEO Tim Schigel about it.

Unauthorized Content Spread Costs Publishers Dearly
· 2

Online publishers might be able to forget about this whole economic crisis thing.  A firm called Attributor has identified a potential source of income that, while potentially difficult to claim, is both huge and rightfully theirs.

Google Gives You “First Click Free”

One of the most annoying things for a web user is to search the whole web, find what looks like a desired result and then end up being on a log-in-page.

These pages have just one motto in mind… Give us money, else go away! Personally, I find it more convenient to move away from that page because I always feel that I can find that information on other pages as well.

Online Advertising To Reach $50 Billion
· 13

The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007′s revenue according to a new report by the Yankee Group, "The Cowboys Dance On and On: 2007 Online Advertising Forecast."

Quantcast Makes Its Mark On 20,000 Publishers

There’s nothing extraordinary about it, but 20,000 is a good, round number.  And for Quantcast, it amounts to an important milestone, because that’s how many publishers the open Internet ratings service has attracted.

Newspapers Propose New Indexing Standards

This should come as no surprise from the people who’d sue you to stop you from linking to them: at a publishers’ consortium today, after complaining about the limited nature of robots.txt, the newspaper industry has proposed new standards to prevent search engines (and other sites) from indexing their sites willy-nilly.

Publishers Push ACAP As Robots.txt Improvement

The Automated Content Access Protocol (ACAP) debuted today as a set of improvements to deficiencies seen in the robots.txt protocol currently observed by search crawlers.

AdSense Publishers Hurt By Currency Problems

One of the nice things about not having much money is not having to worry about what might happen to it.  Sliding stock markets, a poor exchange rate – who cares?  Unless, of course, you have something tied up in investments, or are an AdSense publisher who doesn’t live in America.

 AdSense Publishers Hurt By Currency Problems