WebProNews

Online Advertising To Reach $50 Billion

The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007's revenue according to a new report by the Yankee Group, "The Cowboys Dance On and On: 2007 Online Advertising Forecast."

Quantcast Makes Its Mark On 20,000 Publishers

There's nothing extraordinary about it, but 20,000 is a good, round number.  And for Quantcast, it amounts to an important milestone, because that's how many publishers the open Internet ratings service has attracted.

Newspapers Propose New Indexing Standards

This should come as no surprise from the people who’d sue you to stop you from linking to them: at a publishers’ consortium today, after complaining about the limited nature of robots.txt, the newspaper industry has proposed new standards to prevent search engines (and other sites) from indexing their sites willy-nilly.

Publishers Push ACAP As Robots.txt Improvement

The Automated Content Access Protocol (ACAP) debuted today as a set of improvements to deficiencies seen in the robots.txt protocol currently observed by search crawlers.

AdSense Publishers Hurt By Currency Problems

One of the nice things about not having much money is not having to worry about what might happen to it.  Sliding stock markets, a poor exchange rate - who cares?  Unless, of course, you have something tied up in investments, or are an AdSense publisher who doesn’t live in America.

Google Tweaks AdWords Site Targeting

First, it isn't called site targeting any longer, as Google said changes to what advertisers can do with ads means 'placement targeting' works better as a name.

Google Could Hurt Newspapers' Websites

More than a month has passed since Google struck a deal with the Associated Press, Agence France-Presse, the Press Association, and the Canadian Press, but an outcry has continued.  One onlooker believes newspapers’ sites will be hurt.

Online Publishers Association Relaunches Site

The Online Publishers Association, a nonprofit trade group, has relaunched its Web site to create a better destination for research, news and commentary related to online media.

Deals Bring Publishers To Google News

A four publisher deal brings content from major news organizations to Google News and its hosting services.

Google AdSense Referrals Hiding From Publishers

Using the wrong ad format could be the culprit as members of Google's AdSense content network have experienced problems in getting referral 2.0 ads to appear.