WebProNews

EuroBlog 2008

I'm participating in EuroBlog 2008, a two-day conference that mashes up academia and PR to produce an event that I’m sure will be worth the time of everyone attending, speakers and guests alike.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Truthfulness Over Perfection Valued In Marketing

Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it's a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.

Suck Quieter, Lest They Make A Website About It

Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.

Google Unveils Public Policy Blog

With the new Google Public Policy Blog, transparency’s the name of the game; Googlers will explain the company’s position on issues that could affect us all.

How to Fix PR

There have been a series of interesting posts, comments, and opinions regarding why PR doesn't work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.

Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine. Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

AOL Needs To Shine Its Shoes

This article will be part tutorial, part sweating the small stuff. The tutorial is much, much shorter and more basic than the rest, so we'll get to it first. AOL needs to hear it.

Bullying & Cyberbullying

Bullying is a serious issue. It makes people feel bad, makes them do things that they might not necesarily want to do, and forces people's hands. Cyberbullying is worse - it takes all those things, puts them online in blogs or journals or social networks, and ramps it up a level via emails, Twitters and text messaging, and instant messages.

Your Marketing Soundtrack - Punk or Disco?

While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.