WebProNews

Skittles - Didn't Taste The Rainbow On Twitter

The question was asked here yesterday by Joe Hall and there were as many opinions as there are colors in a bag of Skittles but as of this morning the jury is in.

Celebrities Engaging With Public Through Twitter

On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several times because I can’t get over the possibilities. The possibilities of what you ask?

Chrysler Shows How Not To Do PR

Chrysler didn’t want to appear ungrateful to the American taxpayers, so CEO Bob Nardelli took out full-page ads in the Wall Street Journal and USA Today to thank them for putting up their money instead of well-heeled Cerberus putting up its own. Reposting the expensive thank-you note on the company blog showed, however, America hates huge wastes of money more than it hates ingratitude.

Online PR Campaigns Being Outsourced To Search Marketing Firms

If you want to optimize your Google rankings, who do you hire? An SEO, right? If you need some web development stuff done, who do you pick? A web dev firm, right? Now, if you want to implement an online public relations campaign, who do you turn to?

EuroBlog 2008

I'm participating in EuroBlog 2008, a two-day conference that mashes up academia and PR to produce an event that I’m sure will be worth the time of everyone attending, speakers and guests alike.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Truthfulness Over Perfection Valued In Marketing

Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it's a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.

Suck Quieter, Lest They Make A Website About It

Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.

Google Unveils Public Policy Blog

With the new Google Public Policy Blog, transparency’s the name of the game; Googlers will explain the company’s position on issues that could affect us all.

How to Fix PR

There have been a series of interesting posts, comments, and opinions regarding why PR doesn't work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.