Quantcast
 
With Social Media Advertising, Are People Just Tuning Out?

With Social Media Advertising, Are People Just Tuning Out?

By Josh Wolford June 24, 2014

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not …

Once Again, Facebook Denies ‘Bait-and-Switch’ with Promoted Posts. Do You Believe Them? Once Again, Facebook Denies ‘Bait-and-Switch’ with Promoted Posts. Do You Believe Them?
· 31 Comments

In May of 2012, Facebook unveiled a brand new feature for page owners. It was called “Promoted Posts,” and it allowed admins to pay a small to medium fee (depending on the follower base) in order to hoist their posts …

Facebook: More People See Your Posts Than You Think Facebook: More People See Your Posts Than You Think
· 1 Comment

The question of how Facebook decides how many people see the content that you post has been a pretty volatile topic over the last few months. Basically, Facebook has been accused to limiting the reach of people and page’s normal …

Facebook Thinks You May Want to Pay to Promote Your Friend’s Witty Status Facebook Thinks You May Want to Pay to Promote Your Friend’s Witty Status
· 2 Comments

After unveiling Promoted Posts for businesses that allowed them to highlight and give more visibility to individual posts (for a fee, of course), Facebook eventually let individual users do the same for their statuses, photos, events, and more. Now, they’ve …

Only 2% of Facebook’s Local Business Pages Are Using Promoted Posts Only 2% of Facebook’s Local Business Pages Are Using Promoted Posts
· 5 Comments

Back in May, Facebook began allowing page owners to pay to give their posts extended visibility in their fans’ news feeds. With Promoted Posts, Facebook gave business owners a way to make sure the right people see the right content- …

Facebook Updates Promoted Posts With Better Country Targeting Facebook Updates Promoted Posts With Better Country Targeting
· 2 Comments

Facebook has launched an update for Promoted Posts, so advertisers can better target countries where the majority of their fans are. “We heard your feedback that using Promoted Posts in certain instances caused an unexpected increase in out-of-country engagement,” says …

If You’re Kind of a Big Deal on Facebook, You Can Now Pay to Promote Your Posts Too If You’re Kind of a Big Deal on Facebook, You Can Now Pay to Promote Your Posts Too
· 3 Comments

In early October, Facebook expanded their promoted posts service to allow individual users to pay a small fee to promote one of their statuses, photos, events, etc. With every one of those updates a U.S. user posts, a “promote” option …

Are Classified Ads Coming to Your Facebook News Feed? [UPDATED] Are Classified Ads Coming to Your Facebook News Feed? [UPDATED]
· 6 Comments

Facebook may be working on a new ad product that will put the company in direct competition with sites like Craigslist and LinkedIn. According to a report from The Daily, Facebook has fast-tracked a new classified ads service that will …

Facebook Lets U.S. Users Pay to Promote Posts Facebook Lets U.S. Users Pay to Promote Posts
· 9 Comments

Apparently, we’re moving closer to a world where individuals can pay to make sure their friends see their witty status update or cute engagement photo. Today Facebook announced that they are expanding their Promoted Post for People test to the …

Facebook Expands Promoted Posts for Users Test Facebook Expands Promoted Posts for Users Test
· 5

Facebook is once again testing the self-absorption and inherent narcissism of its users by allowing them to pay to make sure their witty statuses and clever amateur photography reach the maximum number of friends. Once a limited test, Facebook has …

Facebook Page Admins Can Now Promote Posts on Mobile Facebook Page Admins Can Now Promote Posts on Mobile
· 2

Good news, page mangers who want their posts to reach the maximum amount of people: Facebook has just updated its free Pages Manager app and one particular enhancement makes it easy to reach your target audience on the go. Now, …

Facebook Tests Promoted Posts in Your News Feed from Pages Way Outside Your Network Facebook Tests Promoted Posts in Your News Feed from Pages Way Outside Your Network
· 1

Soon, you may begin to see promoted posts from pages that your don’t even like – or your friends don’t even like. You may see a post from a brand that you’ve never even heard of. That’s because Facebook is …

Facebook Is Putting Words In Users’ Mouths By Promoting Content From Pages They Like Facebook Is Putting Words In Users’ Mouths By Promoting Content From Pages They Like
· 9

There’s a new feature making its way to the Facebook News Feed that has some people up in arms. And while I’m usually the first to defend Facebook against the wrath of whiny, misinformed, overreactions from the Facebook population – …

George Takei: If You Want Me On Google+, Circle Me 250,000 Times And Prove It’s Not A Ghost Town George Takei: If You Want Me On Google+, Circle Me 250,000 Times And Prove It’s Not A Ghost Town
· 4

For years, George Takei was mostly known for his role as Hikaru Sulu on Star Trek (in both TV and film). While many Star Trek fans will probably always remember him for that role, the 75-year-old actor has made a …

Facebook Promoted Posts (Sorta) Explained [Updated] Facebook Promoted Posts (Sorta) Explained [Updated]
· 33

Facebook started rolling out its Promoted Posts feature for Page administrators last week but, unfortunately, didn’t explain a whole lot in how this new tool actually works. It sounds like it could be a useful tool, but its quiet introduction …

Facebook Promoted Posts Feature Starting to Show Up for Some Pages Facebook Promoted Posts Feature Starting to Show Up for Some Pages
· 14

According to a couple of sources out there in the internet, Facebook has started to roll out the Promoted Post feature for Page administrators. Whenever the feature arrives for you and yours, you’ll notice a new “Promote” option next to …