All Posts Tagged Tag: ‘Promoted Accounts’

Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices. Advertisers need not take any additional action to appear …

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Twitter Gives All Advertisers Promoted Accounts For Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are shown right in the timeline as a native ad. This is being expanded to all advertisers globally. It will now …

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Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They came in a two-level hierarchy. For example, under the first-level category Movies and Television, you can find sub-categories like Action …

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