All Posts Tagged Tag: ‘Programmatic Advertising’

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

Read More

TapSense Announces Ad Platform For Apple Watch

Mobile ad exchange TapSense announced the launch of what it says is the industry’s first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes hyper-local targeting, Apple Pay, and some ad formats specifically tailored to the watch’s display. The platform includes a suite of developer and brand solutions, including an SDK and …

Read More

Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and AdRoll. News of the plans leaked earlier this week when Rubicon Project apparently let it slip early. “With marketing budgets …

Read More

Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will bring value for advertisers on both platforms. BrightRoll powers video ads for 87 of the AdAge Top 100 U.S. advertisers, …

Read More

Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a bit. Here’s what they look like: Disqus is now working with WPP’s Xaxis to give the latter’s clients the ability …

Read More

IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

Read More

AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms’ premium reserved (including marketplaces) and non-reserved video environments. Ad Week @PublicisGroupe @AOL_Inc launch global video/ tv deal – …

Read More

AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can buy on AOL, The Huffington Post, Engadget, TechCrunch, Parentdish, and MyDaily in an automated, self-serve fashion. Formats including Project Devil/IAB …

Read More

Programmatic Advertising is Heavily Impacting Online Media, says Steve Danson

Commissioned News Story (Source: Keyword Digital) Programmatic advertising is still in its early days, but many industry insiders already agree that it’s going to be huge. It’s just getting off to a slightly slow start because many people are still struggling to understand just what it entails. This is mostly because so many descriptions and definitions have been flying around …

Read More