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Programmatic Advertising Articles

AOL Extends Publicis Partnership Into Programmatic Video, Linear TV AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Programmatic Advertising is Heavily Impacting Online Media, says Steve Danson

Programmatic advertising is still in its early days, but many industry insiders already agree that it’s going to be huge. It’s just getting off to a slightly slow start because many people are still struggling to understand just what it …