A Landmark Partnership in Digital Advertising
Microsoft Corp. has selected Amazon.com Inc.'s demand-side platform (DSP) as its preferred partner for customers transitioning...
In the ongoing antitrust showdown between the U.S. Department of Justice and Alphabet Inc.'s Google, the remedies phase has thrust the future of online advertising into sharp focus...
In the fast-evolving world of digital advertising, retail media networks are no longer just a tool for bottom-of-the-funnel conversions—they're aspiring to dominate the entire cons...
In a significant escalation of regulatory scrutiny, the European Commission has imposed a hefty fine on Alphabet Inc.'s Google and signaled potential structural remedies that could...
In the fast-paced world of digital marketing, where ads can appear alongside virtually any content, ensuring a brand's reputation remains untarnished has become a critical imper...
In the high-stakes world of digital advertising, where billions of dollars flow through complex technological pipelines, a new legal battle is unfolding that could reshape the c...
In the digital advertising world, where billions of dollars change hands annually, one persistent shadow has loomed unchanged for over a decade and a half: ad fraud. Despite techno...
Advertising is no longer about simply placing ads in front of as many eyes as possible. The emergence of AI-driven programmatic advertising is transforming how bra...
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...
Adobe announced that it is rolling out what it is calling "the industry's most advanced" global programmatic advertising platform, specifically for advertisers and publishers using...
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