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Programmatic Advertising Articles

Apple Opens iAd Access To Ad Tech Companies Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and …

Yahoo Is Buying BrightRoll For $640 Million Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will …

Disqus Sponsored Comments Go Programmatic Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a …

IAB Opens Pubic Comment On OpenDirect Spec IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will …

AOL Extends Publicis Partnership Into Programmatic Video, Linear TV AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Programmatic Advertising is Heavily Impacting Online Media, says Steve Danson

Commissioned News Story (Source: Keyword Digital) Programmatic advertising is still in its early days, but many industry insiders already agree that it’s going to be huge. It’s just getting off to a slightly slow start because many people are still …