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Google Gets Advertisers Ready For Shopping Campaign Upgrade

Google Gets Advertisers Ready For Shopping Campaign Upgrade

By Chris Crum August 19, 2014

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …

AdWords API Gets Support For Shopping Campaigns AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign …

Google Adds Trusted Stores To Ratings In AdWords Google Adds Trusted Stores To Ratings In AdWords
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Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and …

Etsy Starts Taking Translation Seriously Etsy Starts Taking Translation Seriously
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Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language …

Google Expands Shopping, Trusted Stores Google Expands Shopping, Trusted Stores
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Google Adds Local To Google Shopping Google Adds Local To Google Shopping

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When …

Bing Product Ads Still On Track For Q3 Release Bing Product Ads Still On Track For Q3 Release
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Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from …

Google Starts Enforcing New Shopping Feed Changes Google Starts Enforcing New Shopping Feed Changes
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Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed …

Here Are Google's Top 20 PLA Advertisers Here Are Google's Top 20 PLA Advertisers
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AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for …

Google Shopping Webinar Covers Profit Maximization Google Shopping Webinar Covers Profit Maximization

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking …

Google Testing Product Counts In Search Results Google Testing Product Counts In Search Results

Matt Storms happened upon an interesting Google feature, presumably in testing. In a “site:” search for Macy’s, he found where the number of items for sale found on pages is showing up in search results as part of the snippet. …

Bing About To Get Product Listing Ads Of Its Own Bing About To Get Product Listing Ads Of Its Own
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Google PLAs Proving Way More Effective Than Text Ads Google PLAs Proving Way More Effective Than Text Ads
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Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …

Google Shopping And Its Impact On Online Retailers Google Shopping And Its Impact On Online Retailers
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Earlier this month, Google announced the official date that all Google Shopping results in the U.S. would come from merchants who are Product Listing Ads advertisers. That date was October 17 – Wednesday. Is the new Google Shopping an improvement …

Google Shopping Transition To Be Complete Oct. 17 Google Shopping Transition To Be Complete Oct. 17
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We knew it was coming in October, but Google officially announced today that starting October 17, Google Shopping results in the U.S. will start coming only from merchants who are Product Listing Ads advertisers. “We will be ranking these results …

Google Simplifies Product Listing Ad Process Google Simplifies Product Listing Ad Process
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Google just announced that it is launching a new setup flow for Product Listing ads, in order to simply the process for new advertisers. Product Listing ads, as you may know, are a big part of the new Google Shopping …

Google Announces Details of New Product Listing Ads

Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.