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All Posts Tagged Tag: ‘product listing ads’

Google PLAs Get Automatic Item Updates

Google announced the launch of automatic item updates for Product Listing Ads. This enables changes made on your website to be reflected automatically in your ads. With the holiday season approaching, and businesses preparing to offer numerous deals to customers, this probably couldn’t come at a much better time. “If you enable automatic item updates, we will update product price …

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Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks like: Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into …

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Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns. You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss …

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Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that …

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Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Shopping Results Now Rank Products On Some Queries

It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy Blog (via Search Engine Land) points this out, looking at queries for “coffee grinders” and “best coffee grinders”. If you …

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Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from scratch by creating a …

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AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign support. Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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Etsy Starts Taking Translation Seriously [Updated]

Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language listings in French, German, Italian, and Spanish-speaking countries. This is a major effort in the company’s international expansion. While Etsy …

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Google Shopping & Google Trusted Stores Expand To More Of The World

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. Google started testing pilot programs in the UK and France last week, and is also introducing one in Australia. “Our …

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Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When a user searches for a product on Google, they may now see a PLA from a local store, and land …

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