Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign.
Regular...
Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale.
The company says it is currently working with ext...
Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping....
Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article)....
In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3.
Google launched Trusted Stores in th...
Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local a...
AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs).
"Walmart tops the list with 408 million PLA impressions represent...
Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It's called "Maximizing Profitability with Product Listing A...
Matt Storms happened upon an interesting Google feature, presumably in testing. In a "site:" search for Macy's, he found where the number of items for sale found on pages is showin...
We spoke with David Pann, GM of Microsoft's Search Network, and he tells us that we can expect Bing's version of product listing ads sometime this year. This may raise a few eyebro...
Say what you want about Google's transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Goog...
Earlier this month, Google announced the official date that all Google Shopping results in the U.S. would come from merchants who are Product Listing Ads advertisers. That date was...
We knew it was coming in October, but Google officially announced today that starting October 17, Google Shopping results in the U.S. will start coming only from merchants who are...
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