WebProNews

Price Or Convenience? Maybe Both

Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating. This month, another survey says that price is the most important factor.

Web 2.0 Talks About Car Pricing

A car commercial might last 30 or 45 seconds, and in most cases, only a tiny portion of it will discuss pricing.  I’m not complaining - high-def laps are more interesting than transferable leases - but this is all the more reason to turn to blogs, social networks, and other online resources for financial information.

Best Buy Disclaims Pricing Scandal

After being sued by a customer and investigated by Connecticut's Attorney General, Best Buy has reportedly updated their in-store sites with a disclaimer letting customers know that kiosk prices might not be the same as the public website prices.

SES - SEM Pricing Models

Industry Track, Wednesday 3:15 - 4:30 PM

Yahoo Opens Traffic Quality Center

Click fraud and its related issues form the focal point for a newly-opened point of reference at Yahoo Search Marketing.

Yahoo Responds To QBP Conspiracy Theories

Yahoo Search Marketing recently switched to a quality-based pricing model, which could lower costs for advertisers.

Yahoo Engages Quality-Based Pricing

Yahoo Search Marketing has a new feature available that changes the pricing model for its advertisers.

Monster Rampages With New Pricing

The job classified competition with CareerBuilder has heated up, with Monster.com readying new strategies to fight back against the news publisher/Microsoft-controlled site.

How Not To Give Your Software Away For Free

If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model.  Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date.  I'm not going to make a strong argument against this.  So, for purposes of this article, lets assume for a moment that as a software startup, you actually *want* to charge money for your software someday. 

Building an Online Marketing Company Requires Sales

This is the first of a ten part tutorial. It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies:  Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be.  This is the first in a ten part series: