Netflix Prices To Rise: How Will Customers React?

Netflix Prices To Rise: How Will Customers React?

By Toni Matthews-El April 22, 2014

Things are going well for Netflix, so well that the company plans on thanking their subscribers with a price hike. The company announced plans to raise the pricing an additional $1 to $2 per month in the near future. The …

Web 2.0 Talks About Car Pricing

A car commercial might last 30 or 45 seconds, and in most cases, only a tiny portion of it will discuss pricing.  I’m not complaining – high-def laps are more interesting than transferable leases – but this is all the more reason to turn to blogs, social networks, and other online resources for financial information.

Best Buy Disclaims Pricing Scandal

After being sued by a customer and investigated by Connecticut’s Attorney General, Best Buy has reportedly updated their in-store sites with a disclaimer letting customers know that kiosk prices might not be the same as the public website prices.

SES – SEM Pricing Models

Industry Track, Wednesday 3:15 – 4:30 PM

Yahoo Opens Traffic Quality Center

Click fraud and its related issues form the focal point for a newly-opened point of reference at Yahoo Search Marketing.

Yahoo Responds To QBP Conspiracy Theories

Yahoo Search Marketing recently switched to a quality-based pricing model, which could lower costs for advertisers.

Yahoo Engages Quality-Based Pricing

Yahoo Search Marketing has a new feature available that changes the pricing model for its advertisers.

Monster Rampages With New Pricing

The job classified competition with CareerBuilder has heated up, with Monster.com readying new strategies to fight back against the news publisher/Microsoft-controlled site.

How Not To Give Your Software Away For Free

If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model.  Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date.  I’m not going to make a strong argument against this.  So, for purposes of this article, lets assume for a moment that as a software startup, you actually *want* to charge money for your software someday. 

Building an Online Marketing Company Requires Sales

This is the first of a ten part tutorial.

It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies:  Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be.  This is the first in a ten part series:

BestBuy Pricing Scandal – The New Bait-and-Switch
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Best Buy’s got some ‘splaining to do. Connecticut’s Attorney General Richard Blumenthal has launched an investigation into allegations that Best Buy is intentionally employing a 21st Century bait-and-switch model, enticing customers with sale prices on the store Website and then jacking up the price once they get to the store itself.

Best Buy, of course, denies any such charlatanistic practices.

Domain Names & Defensible Traffic

Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.

Using Paid SEO Tools instead of Free Ones

If you take a step back and look at it, the SEO industry is rather odd. SEO experts who are paid thousands of dollars by companies will also freely share tips, tricks, principles, pricing structures, and SEO advice.

Amazon Schools Customers on eCommerce

Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way.

From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is poised to lecture business students regarding the finer points of customer service and building consumer trust.

Managing Your Ad Sales with EDM

A couple of days ago I came across this article – NBC Turns ‘Fresh Eyes’ to Its Ad Sales (subscription required). It talked about Michael Pilot joining NBC from GE to manage Ad sales without any prior media experience. Michael was hired in part it seems because he has been "focused on using statistical analysis of potential customers to figure out which are the best prospects". The article went on to say

Yahoo Europe Revises Minimum Bid Pricing

It may be a cliche, but it remains true: There’s no such thing as a bad sale. And one search engine company just initiated a heck of a sale – more like a permanent price cut, actually – on its minimum bid prices. Americans may want to get out their currency calculators, though, because these bargains are only available through Yahoo Europe.

Oodle Tracking Pricing Data for Online Classifieds

Oodle will today announce the launch of the Oodle Index, a real-time pricing guide for online classified listings.