WebProNews

Search Engine and Social Traffic from Press Releases

Press releases are a form of online marketing that we don't discuss very often. They don't have the new and exciting appeal of social media or even search engine marketing, but they've been around a lot longer and are still working. In fact, they can play right into those other forms.

5 Media/Communication Channels Twitter Has Impacted

Twitter is everywhere you look these days. You don't have to use it, but you can't hide from it. If you live under a rock, chances are somebody's sitting on top of that rock tweeting. It took a little bit for Twitter to catch on, but I think it's safe to say that it has officially taken the world by storm. Let's look at just a few ways it has impacted different forms of media and communication. 1. Instant Messaging

Twitter Receiving A Massive Amount Of Free Advertising

When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can’t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service.

The Google Shuffle?

Has your website recently sunk to "Davy Google Jones Jr's Locker"?

The Limitations of #Journchat

Back in November last year, #Journchat was launched by PR maven Sarah Evans.  Its aim was simple - use Twitter to bring journalists, PR professionals and bloggers together on Twitter in a weekly chat format.

Domino's Pizza Deals With YouTube Nightmare

Yesterday was quite a day for Domino’s Pizza’s leadership and the communication team.

The Savvy PR Of Crocs

Living in Boulder, Colorado, I am surrounded by entrepreneurs and startups, but we don't have a lot of national brands based in our small town. There are two that you've heard of, however: Celestial Seasonings and Crocs. The former makes tea. Really good tea. The latter? They make those ubiquitous rubber shoes with the holes punched in 'em, and a whole lot more.

Skittles - Didn't Taste The Rainbow On Twitter

The question was asked here yesterday by Joe Hall and there were as many opinions as there are colors in a bag of Skittles but as of this morning the jury is in.

'Print Is Dead' - Not According To This Study

Last week was a rough one for the newspaper industry.

Everybody's a Critic

For years now, the blog has been viewed as a necessary evil from a PR perspective and a direct channel for bad news traveling at light speed. That’s a fair assessment, but the Internet should be viewed as a boon to another aspect of business: quality control. It used to be there were official critics and official criticisms were published in print, read by subset of subscribers to a specific publication. Now, critics are pretty much everywhere and can publish anywhere, any time.