WebProNews

Spam Taking Advantage of Trust

I am going to go on record offering you this powerful life-changing advice that will be the most valuable information you ever consumed. Sound familiar? If you pay attention to spam you can view the trends and see where it is going before it even goes there. One of the big trends that is rarely talked about is how hard spammers hunt hard to find credible sounding words. In spite of being on the do not call list, every day I get a call from the message center, the card center, the consumer center, or the national consumer protection foundation, etc.

How are you Tying up Your Client into a Recession Pitch?

An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the marketing industry is ramping up spending, even if this might be a recession (and, well, we cannot say we are in a recession yet, according to statistics).According to the article:

PR Practitioners and Social Media

Over the next few months, I’m leading a couple of half-day workshops for the Chartered Institute of Public Relations (CIPR) as part of their CIPR Masterclass training programme. The first of these takes place on February 26 at the CIPR’s headquarters in central London.

JCPenney & M&Ms Get it, Scrabble and Target Don't

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Live from World Economic Forum

I’m here in the World Economic Forum, writing to you from the headquarters for the Davos Question where I just interviewed the head of PR for the World Economic Forum.

Chasing Social Media Influence

The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn't that interesting - within their social networks. The more things change the more they stay the same.

PR Trying to Head in the Area of Social Media?

In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.

Two Sides of the Internet

The Internet can always be amusing, or interesting or just plain frustrating. It really just depends on what side of the fence you are, on any given subjects.

Google Directory Updated from DMOZ Data?

I know a segment of my readers are sick to death with anything to do with Google PageRank updates, and I haven't even bothered mentioning the most recent update up until now… there wasn't really anything newsworthy in it.

Study Looks at How Journalists Use Blogs

In a recent study by Omnicom Group’s Brodeur and Marketwire about how