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How To Get The Media To Notice You

How To Get The Media To Notice You

By Conrad Egusa October 28, 2013

Today, I would argue PR is more important than ever before. In addition to helping companies increase profiles and attract new clients, PR can be considered the secret weapon for SEO. Unfortunately, despite the increasing importance of PR, it is …

Chick-fil-A's PR Team Kinda Sucks At PR Chick-fil-A's PR Team Kinda Sucks At PR
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Apparently, someone on Chick-fil-A’s PR team really sucks at PR, as this evidence suggests that someone is creating fake Facebook accounts to bolster their position in the midst of the company’s worst public image crisis ever. As you probably remember, …

Facebook Engineer: Sorry, Reddit, For Blocking Imgur Facebook Engineer: Sorry, Reddit, For Blocking Imgur

Redditors are pretty protective of their Imgur. Though they may lambast the free image hosting site every now and then for having a tendency to be down for extended periods of time, redditors know that Imgur is their friend. And …

Washington Post Masthead on Chinese Govt Publication Washington Post Masthead on Chinese Govt Publication
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Freedom of speech — and thus, consequently, freedom to advertise — are fundamental principles of a free democracy and a thriving capitalist democracy, right? That’s what we’re told in this country from a young age. Well it turns out those …

StumbleUpon and Digital PR StumbleUpon and Digital PR
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The latest stats from StatCounter show that StumbleUpon’s recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at …

With iPhone 5 Release (Possibly) A Month Away, Guy Camps Out At Apple Store With iPhone 5 Release (Possibly) A Month Away, Guy Camps Out At Apple Store
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One man (kind of) has the distinction of being the first person to get in line for the upcoming iPhone 5. In what he calls a “marketing and PR experiment,” Robert Shoesmith is camping outside a London Apple Store until …

GoDaddy CEO Links to More Footage From Controversial Elephant Killing GoDaddy CEO Links to More Footage From Controversial Elephant Killing
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Every time we think GoDaddy has tried to put to rest the controversy over CEO Bob Parsons killing an elephant, Parsons brings it back up. This time he has tweeted a link to a a cover story for NRA digital …

Does Social Media Presence Trump a Website? Does Social Media Presence Trump a Website?
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I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. …

9 Online Resources For Those Looking To Break Into PR 9 Online Resources For Those Looking To Break Into PR
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Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me:  I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? …

How Burson Marsteller Can Emerge From Its Facebook PR Fiasco How Burson Marsteller Can Emerge From Its Facebook PR Fiasco

The “dirty tricks” kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf …

Facebook Caught Trying to Smear Google Privacy Practices From the Shadows Facebook Caught Trying to Smear Google Privacy Practices From the Shadows
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If you’re still not convinced that Facebook and Google are competitors, this story should make you think twice. According to reports, Facebook hired the PR firm Burson-Marsteller to seek prominent publications and bloggers to blast Google over privacy concerns. Obviously …

BlogDash to Bring Businesses and Bloggers Together BlogDash to Bring Businesses and Bloggers Together

It’s no secret that there is an obvious disconnect between bloggers/journalists and PR professionals. Being in the media industry, we, here at WebProNews, have seen our share of bad pitches, as I’m sure many others can relate. However, I’m also sure that PR professionals detest when their requests go unanswered or when they get shot down.