The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.
All Posts Tagged Tag: ‘PPC’
When dealing with Google AdWords campaigns, advertisers have several options for selecting keywords. PPC expert and Founder of ClickEquations Craig Danuloff talked with me about when to use each one, and provided some advice about getting the most out of your campaign on a limited budget.
Chris Crum: When should advertisers use Exact Match?
Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago.
(Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?
Google’s been offering some great AdWords tips lately. Specifically, they recently discussed the advantages of using the broad match option and the negative keyword option. Mike McDonald also spoke with Ken Jurina of Epiar about the negative keyword option in the following interview at PubCon.
Due to an increased show of interest from AdSense publishers in filtering ads, Arlene Lee of AdSense Publisher Support discussed a couple of tools at the Inside AdSense Blog.
Competitive Ad Filter
There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.
I’ve been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
I recently spotted a blog post by Adam Senour over at Walk My Path. The post outlines why Gene Marks is right on certain comments from the blog post. I must say I didn’t think I would find someone defending Gene marks comments like Adam has.