All Posts Tagged Tag: ‘Pinterest’

Pinterest Gives Your Business Another Reason To Pay Attention

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, just as the company is beginning to give businesses a way to reach consumers in search results with ads. Do …

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Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size can promote their own pins. The do-it-yourself pins are available on a cost-per-cilck basis through ads.pinterest.com. For now, Pinterest is …

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What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing reaches far beyond personal photographs and these particular services, and brands are waking up to this fact. Are you taking …

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Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to public data through Pinterest’s Business Insights API. “Many businesses use Pinterest to learn about their customers,” says Pinterest’s Steve Cohen. …

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Here’s Why Pinterest’s New Funding Is Good News For Your Business

Pinterest has reportedly raised a new $200 million round of funding, valuing the company at $5 billion. Investors are apparently impressed with the direction the already popular visual social media site is taking, which includes new native ads and enhancements to the search experience. Is Pinterest search part of your business strategy? Will it be in the future? Let us …

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Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lullemon Athletica, Nestle (Purina, Dreyer’s/Edy’s Ice Cream, Nespresso), Old Navy, Target, Walt Disney Parks and Resorts, …

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Pinterest Gets Better At Vertical Search, Launches ‘Guided Search’

Pinterest is positioning itself as more than just a place to pin cool pictures. It also wants to help you find ideas for things. It’s not as though people haven’t already been using it for that purpose (especially for recipes), but now the company trying to make it easier. Pinterest announced the launch of Guided Search to help people find …

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Are Your Facebook Referrals Are On The Rise?

There has been a lot of discussion about Facebook killing the organic reach of posts that Pages make, essentially forcing businesses to pay to actually get their messages viewed in the News Feed. Many have considered dropping their Facebook strategy altogether, and one Page made a lot of headlines when it actually did. Despite this organic reach drop-off, Facebook appears …

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Pinterest Launches ‘Pin It’ For Tumblr, Blogger, WordPress & Wix

Pinterest announced that launch of the “Pin It” button for Tumblr, Blogger, WordPress.org, and Wix. “We talk about the Pin It button a lot around here, and that’s because it’s a pretty big deal,” says Pinterest’s Bill Rastello. “It’s what Pinners use to save things they find around the web, an easy-to-add tool that gets your business on Pinterest.” “These …

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Pinterest Gives Businesses New Way To Track Pins

Pinterest announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard. Pinterest’s Jason Costa writes, “Businesses have asked for UTM support on their Pins in the past, so we’re happy to help them see more accurate tracking …

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YouTube, Google+, LinkedIn & Twitter Are All Better Than Facebook For Post-Click Engagement [Report]

Shareaholic has a new report out called “Social Referrals That Matter,” which looks at the average visit duration, pages per visit, and bounce rates for visitors to its network of sites from the top 8 social media platforms. The report is based on data from over 200,000 sites, reaching over 250 million unique monthly visitors over a span of six …

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More Details About Pinterest’s Upcoming Ads Revealed

As you may know by now, Pinterest is gearing up to launch its Promoted Pins ad product after testing since last fall. Here’s what they looked like back then (it doesn’t look like they’ve changed much). They pretty much look like regular pins, except they say “Pomoted Pin,” and include a clickable icon with explanation. Last week, AdAge reported, citing …

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