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All Posts Tagged Tag: ‘Pinterest’

Flashlight For Pinterest Will Be An Awesome Search Feature If It Launches

Noted Pinterest marketer Vincent Ng (whom we recently spoke with about Pinterest marketing tactics) is pointing out that Pinterest is testing a new feature called Flashlight for Pinterest, which he says “will change the way that Pinterest works and the world of visual search discovery”. The company quietly announced the feature at a conference back in February, and Ng thinks …

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Pinterest Expands Gender Options For Users

As Pinterest continues to face the reputation of slanting heavily toward having a largely female user base, the company announced new expanded gender options to make the site feel more inclusive. “With this small but important update, Pinners can now find a custom field in their settings to enter their preferred gender, available on all platforms and in all languages …

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Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy products right on Pinterest. It will roll out to iOS users in the U.S. later this month. Do you intend …

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Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements from Facebook and Twitter, and Pinterest is much more shopping-oriented than either of these, so it would arguably make even …

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Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership between Shopify and Pinterest as it relates …

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Pinterest Experiments With Real-Time Related Pin Recommendations, Object Recognition

Pinterest is experimenting with new visual search technology. The company asks us to imagine discovering new products and ideas on Pinterest based on visually similar objects, as Pinned by people with similar tastes. We’re told that’s the idea behind some of the latest technology the company’s Visual Discovery team is working on. Pinterest is sharing details on new experiments on …

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Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics. Typically, those building websites have to set up the code themselves to get all …

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Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored …

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A Closer Look At The New Google+ Collections Feature

Google seems to be telling people that Google+ is very much alive. Last week, it randomly joined Twitter out of the blue, and now it just announced a new feature that brings to mind offerings from Pinterest and Flipboard. The feature is called Google+ Collections, and it’s pretty much exactly what it sounds like. Users can create collections of content …

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Pinterest Gets A Developer Platform

Pinterest just announced the launch of the Developers Platform, a suite of APIs for building apps and integrations that “bring pins to life,” as the company puts it. “This is the first time we’re opening up API access for the development of consumer apps,” a spokesperson for Pinterest told WebProNews in an email. “We’re starting with a beta program where …

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New Program To Add Business Value To Pinterest

Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. It’s basically like Pinterest’s version of similar programs from other social networks, such as Facebook’s Preferred Marketing Developer (PMD) program, which recently became Facebook Marketing Partners. “The program helps businesses optimize and scale their Pinterest marketing and …

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Pinterest Board Picker Change Leads To Uptick In Pinning

Pinterest is sharing some new information on how it uses predictive technology to suggest boards for users to pin content to. It’s using smarter technology for this, and says early results have shown an increase in pinning and a reduction in the number of abandons on repin flows. “As we make improvements to the repin flow, we’ve cut down on …

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