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Pinterest Talks Gender Balance And Promoted Pins

Pinterest Talks Gender Balance And Promoted Pins

By Chris Crum August 19, 2014

Joanne Bradford, Pinterest’s head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how it’s working to grow its sales team. She said …

How Pinterest Is Thinking About Search How Pinterest Is Thinking About Search

Most people probably think about Pinterest more as a social media site/app than a search engine, but search is increasingly the direction it is moving in, which not only makes sense for its loyal user base, but also as a …

Pinterest Acquires Icebergs, Which Is Shutting Down Pinterest Acquires Icebergs, Which Is Shutting Down

Pinterest has acquired Icebergs, a service that let users organize and share content for creative projects. The product will be shutting down as its founders join Pinterest, relocating from Spain to San Francisco. Icebergs announced the news on its site: …

Good News For Your Facebook Traffic Good News For Your Facebook Traffic

Changes to the Facebook News Feed made over recent months may have angered some brands and publishers. Such changes may have even pushed some to abandon their Facebook strategies in favor of competing social platforms like Twitter or Google+, but …

Pinterest: Beloved by Women, Run by Men Pinterest: Beloved by Women, Run by Men

Pinterest, by most every account, is a female-dominated social network. One recent report found that its user base is as much as 80 percent female. Not only that, but women are making 92 percent of the pins. 92 percent! It …

How To Get More Traffic From Pinterest How To Get More Traffic From Pinterest

It would appear that Pinterest is only becoming a greater source of web traffic for sites that focus on trying to get it. According to a new report, Buzzfeed, one of the Internet’s biggest consumers of web traffic, is getting …

Big Social Networks Looking To Help You Sell Big Social Networks Looking To Help You Sell

For years, businesses have struggled with how to get the most out of social media. For businesses that sell products online, it’s a very interesting time in the space. Facebook, Twitter and Pinterest all appear to be opening up new …

Pinterest And Shopify Team Up On Social Commerce Pinterest And Shopify Team Up On Social Commerce

Pinterest and Shopify have teamed up to automatically enable Rich Pins for all Shopify merchants. Rich Pins are pins that contain extra information compared to regular ones. Pinterest has five different kinds: Product Pins, Recipe Pins, Movie Pins, Article Pins, …

Pinterest Launches Interest Following Pinterest Launches Interest Following

Pinterest announced a new way for users to follow specific things they’re interested in. You’ll now be able to follow specific interest like “outdoor spaces,” “urban homesteading,” “Chinese architecture,” or “healthy eating,” to name a few. Pins related to interests …

Which Content Is Being Shared More On Which Networks Which Content Is Being Shared More On Which Networks

ShareThis has released results from its Q2 2014 Consumer Sharing Trends Report, looking at sharing behavior across social channels on desktop and mobile devices. It found that mobile sharing is “dramatically” outpacing desktop sharing with sharing from smartphones and tablets …

Pinterest Releases New Follow Button For Brands Pinterest Releases New Follow Button For Brands

Pinterest has launched an updated Follow button for brands, which comes with a pop-up dialog that shows a preview of the brand’s latest pins, giving people a chance to check out what your Pinterest account is all about. This should …

Pinterest Continues To Make Search Improvements Pinterest Continues To Make Search Improvements

Pinterest has been focusing a lot of its efforts on search lately, and that continues with the announcement of some improvements to place search. Back in November, Pinterest launched Place Pins for those interested in traveling. The pins provide details …

Windows Phone Finally Gets Pinterest App Windows Phone Finally Gets Pinterest App

Microsoft’s Joe Belfiore announced that Pinterest has finally released an app for Windows Phone. You can find it in the Windows Phone Store. It looks like your pretty basic Pinterest app. WELCOME TO #WP, PINTEREST! Get it now! http://t.co/C7qsZP145J — …

Pinterest Adds 'Guided Search' To Website Pinterest Adds 'Guided Search' To Website

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, …

Pinterest Tests Do-It-Yourself Promoted Pins Pinterest Tests Do-It-Yourself Promoted Pins

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

What Brands Are Doing Wrong With Visual Social Media What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing …

Pinterest Gives Marketing Tech Products  API Access Pinterest Gives Marketing Tech Products API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …