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All Posts Tagged Tag: ‘Pinterest’

Demandware Gives An Update On Buyable Pins

Demandware Gives An Update On Buyable Pins

About a month ago, Pinterest announced that it began to launch Buyable Pins on iPhone and iPad, enabling users to purchase items directly from he app from select partners. These include Macy’s, Neiman Marcus and Nordstrom, as well as Shopfiy stores and retailers powered by Demandware’s enterprise ecommerce platform, the Demandware Commerce Cloud. Demandware announced on Monday that their offering …

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Selling To Customers Through ‘Shoppable Videos’

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Here’s What You Can Do With The First Pinterest Platform Integrations

Here’s What You Can Do With The First Pinterest Platform Integrations

A couple months ago, Pinterest announced the launch of its new Developers Platform, a suite of APIs for building apps and integrations with the service. This was the first time the company opened up API access for development of consumer apps. It began with a beta program for developers in the U.S. who signed up. Pinterest just announced the first …

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How Should B2B Companies Approach Pinterest?

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it has become, but does this apply to you? Are you a B2B business using Pinterest? Has it been worth your …

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What Businesses Should Know About Pinterest’s New Buyable Pins

What Businesses Should Know About Pinterest’s New Buyable Pins

Pinterest announced on Tuesday that it is starting to launch Buyable Pins on iPhone and iPad enabling users to purchase items directly from the the app from select partners. Do you expect Pinterest to contribute significantly to your selling strategy over the long term? Discuss in the comments. “As a catalog of ideas, our mission is to help people bring …

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Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Pinterest is emailing users to inform them of new privacy policy changes that are rolling out now related to Buyable Pins. Pinterest announced Buyable Pins earlier this month with launch partners including Shopify, Demandware, Macy’s, Neiman Marcus and Nordstrom. Users will be able to buy things on Pinterest when they see a blue price and “Buy it” button. In a …

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Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

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These Marketing Tools Are Tapping Into The New Pinterest Ads API

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

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Pinterest Search Gets Smarter Again Thanks To These 5 New Features

Pinterest Search Gets Smarter Again Thanks To These 5 New Features

Pinterest is generally thought of as a visual social network, but the company has been trying to shed that image. It wants people to think of its product as being about the users themselves rather than the user’s friends. While there is certainly a social element, and the content is coming from other people – often people you’re following – …

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Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants. While Shopify has been working with Facebook on this for the last …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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