All Posts Tagged Tag: ‘Pinterest’

What Businesses Should Know About Pinterest’s New Buyable Pins

What Businesses Should Know About Pinterest’s New Buyable Pins

Pinterest announced on Tuesday that it is starting to launch Buyable Pins on iPhone and iPad enabling users to purchase items directly from the the app from select partners. Do you expect Pinterest to contribute significantly to your selling strategy over the long term? Discuss in the comments. “As a catalog of ideas, our mission is to help people bring …

Read More

Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Pinterest is emailing users to inform them of new privacy policy changes that are rolling out now related to Buyable Pins. Pinterest announced Buyable Pins earlier this month with launch partners including Shopify, Demandware, Macy’s, Neiman Marcus and Nordstrom. Users will be able to buy things on Pinterest when they see a blue price and “Buy it” button. In a …

Read More

Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

Read More

These Marketing Tools Are Tapping Into The New Pinterest Ads API

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

Read More

Pinterest Search Gets Smarter Again Thanks To These 5 New Features

Pinterest Search Gets Smarter Again Thanks To These 5 New Features

Pinterest is generally thought of as a visual social network, but the company has been trying to shed that image. It wants people to think of its product as being about the users themselves rather than the user’s friends. While there is certainly a social element, and the content is coming from other people – often people you’re following – …

Read More

Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants. While Shopify has been working with Facebook on this for the last …

Read More

It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

Read More

Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

Read More

Flashlight For Pinterest Will Be An Awesome Search Feature If It Launches

Noted Pinterest marketer Vincent Ng (whom we recently spoke with about Pinterest marketing tactics) is pointing out that Pinterest is testing a new feature called Flashlight for Pinterest, which he says “will change the way that Pinterest works and the world of visual search discovery”. The company quietly announced the feature at a conference back in February, and Ng thinks …

Read More

Pinterest Expands Gender Options For Users

As Pinterest continues to face the reputation of slanting heavily toward having a largely female user base, the company announced new expanded gender options to make the site feel more inclusive. “With this small but important update, Pinners can now find a custom field in their settings to enter their preferred gender, available on all platforms and in all languages …

Read More

Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy products right on Pinterest. It will roll out to iOS users in the U.S. later this month. Do you intend …

Read More

Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements from Facebook and Twitter, and Pinterest is much more shopping-oriented than either of these, so it would arguably make even …

Read More

Page 1 of 2312345»1020...Last »