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Pinterest Ads Are Getting Better

Pinterest Ads Are Getting Better

By Chris Crum March 4, 2015

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

Pinterest Buy Button On The Way? Pinterest Buy Button On The Way?

Some sites have already grown to find Pinterest to be a valuable tool for ecommerce, but it may become even more valuable for selling products as the company is reportedly readying the launch of a new “buy” button, which would …

Pinterest App Pins Let iOS Users Install Apps Pinterest App Pins Let iOS Users Install Apps

Pinterest announced the launch of new App Pins, a new type of Rich Pin for iOS apps, which lets users actually install apps directly from Pinterest. A spokesperson for the company tells WebProNews, “App Pins are the first truly actionable …

How Ranking Works In Pinterest’s Guided Search How Ranking Works In Pinterest’s Guided Search

Pinterest launched Guided Search last April as a new way to help users discover content with some nudging in the right direction. It’s basically Pinterest’s way of suggesting search refinements as you browse. For example, if you search for “pasta,” …

Here's A Goldmine of Pinterest Marketing Tips Here's A Goldmine of Pinterest Marketing Tips

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding …

Pinterest’s Ads Will Now Appear in Your Home Feed Pinterest’s Ads Will Now Appear in Your Home Feed

Pinterest’s “promoted pins” have been appearing on the site since fall 2013, but until now they’ve only shown up in search and in specific category feeds. Today all that changes, as the company has just announced an expansion of the …

Pinterest Has Hit A Plateau As A Traffic Driver Pinterest Has Hit A Plateau As A Traffic Driver

Facebook drives a fourth of overall traffic to websites, while Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combine for just 2% of overall visits to sites. This is according to the latest quarterly Social Media Traffic Report from Shareaholic, which …

Pinterest Search Gets Better For Men Pinterest Search Gets Better For Men

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to …

Facebook Accounted For 81% Of Sharing In Q4 [Report] Facebook Accounted For 81% Of Sharing In Q4 [Report]

ShareThis just released its quarterly Consumer Sharing Trends report looking at both Q4 and all of 2014. It found that mobile social activity grew 28% year-over-year, driven mainly by tablets, which saw 49% growth. Q4 2014 Consumer Sharing Trends Report …

Pinterest To Get Better At Recommendations, Commerce Pinterest To Get Better At Recommendations, Commerce

Pinterest just announced that is has acquired the team and technology behind recommendation and commerce startup Kosei. The company says it will use he acquisition to accelerate its discovery and monetization efforts. “The team includes some of the best minds …

Pinterest Gives Businesses Analytics Tips Pinterest Gives Businesses Analytics Tips

Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.” …

Promoted Pins Are Really Good At Getting Clicks Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of …

Pinterest SEO: Things To Consider Pinterest SEO: Things To Consider

A lot of website owners and marketers are still trying to crack the Pinterest nut. If Facebook referrals start evaporating, that will no doubt be the case even more. Currently, Pinterest is second behind Facebook for driving website referrals as …

Promoted Pins About To Open Up To All Partners Promoted Pins About To Open Up To All Partners

2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched …

Pinterest Gets New Pin-Moving Feature Pinterest Gets New Pin-Moving Feature

Pinterest announced the launch of a new feature that lets users move multiple Pins to different boards. This, the company says, is a present to users for the holidays, as it’s been a highly requested feature. “Now, Pinners can copy, …

Pinterest Android App Gets An Update Pinterest Android App Gets An Update

Pinterest recently gave its iOS app a significant overhaul. Now, the company announced its Android counterpart’s update. Android users will find simplified navigation, some visual tweaks, and a quicker start-up time. Here’s a quick look at the before and after: …

Pinterest Gives Profiles An Update Pinterest Gives Profiles An Update

Pinterest launched a new profile look for all users around the world. “The design, which was started by one of our engineering interns over the summer, draws on international feedback and gives a cleaner look that’s consistent across platforms,” a …