WebProNews

SMX West: Personalized Search Taking Stage

When someone searches for the term "dog," they're very likely interested in our furry friends.  But a few folks might be curious about digital on-screen graphics, and won't want to dig through stuff about rottweilers and retrievers.  So personalized search remains as important as ever.

Can Google's Algo Co-exist with Trust?

In a previous article, Is Universal Search Harder?, I discussed how a universal type of search can actually make finding what you are searching for more difficult. Google includes their own version of Universal Search in many of their search results pages, bringing us news, images, videos and so forth along with traditional web pages.

Google and Personalized Search

Another way that Google has changed the playing field as far as search engine optimization is through Personalized Search.

Facebook Discusses Personalized People Search

Facebook’s a formidable entry in the social networking field - we all know this.  But the company’s announcement that it is also doing well in people search (indeed, in Facebook’s own words, it is the “[m]ost used people search engine on the web”) came as a surprise to many.

Fast Search Acquires AgentArts

Fast Search & Transfer has worked with AOL, Dell, and Vodafone, and calls itself “the leading global provider of search technologies.”  And now Fast Search & Transfer has acquired AgentArts, which is a self-described “leading provider of recommendation and personalization solutions for music, video, games and mobile entertainment.”

Personalization And The Death Of SEO

… as we know it. On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients. Different results showing up for different people? What are ranking reports if what you see differs from what I see? Who’s right? And of course, how do I prove it?

Around the SEM World - Personalized Search

"Around the SEM World" is a new monthly series I am starting in which I will ask professionals around the SEM Industry their thoughts on the hottest topics during the given month.